Industry leaders with deep experience in advertising technology, digital marketing and online media bring valuable expertise and perspectives to growing company
AUSTIN, TX – OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, announced today that six new executives have joined the company’s board of advisors. With a wealth of knowledge in advertising technology, digital marketing and online media, the new advisors were chosen to help OneSpot navigate and capitalize on the rapidly emerging opportunity of integrating content marketing and programmatic advertising technology.
The new advisors are:
- Bruce Biegel – Managing Director, Winterberry Group
- Paul Cimino – Founding Partner, Adbase and Former CEO, Brilig
- Paul Greenberg – Former CEO, CollegeHumor
- Michael Gutkowski – Former President, Federated Media
- Carole Irgang – Former Senior Vice President, Integrated Marketing Communications, Kraft
- Ari Paparo – Executive Vice President, Product Management, Bazaarvoice and former Senior Vice President, Product Management, AppNexus
“Our newly appointed advisors bring a diverse range of expertise and perspectives to our business. While our advisors come from very different backgrounds, they all share the common trait of having stellar careers and reputations that put them at the top of their respective fields,” said Steve Sachs, CEO of OneSpot. “In enlisting the knowledge and talents of these six respected experts, we’ve gained the opportunity to learn valuable lessons from their successes and challenges, and we’ve strengthened our ability to lead the way in Content Advertising.”
“I was immediately drawn to OneSpot’s breakthrough approach to connecting content marketing with programmatic advertising, real-time bidding and machine learning,” said Ari Paparo, Executive Vice President, Product Management at Bazaarvoice and member of OneSpot’s board of advisors. “OneSpot’s unique mission and offering puts it at the forefront of addressing the intrinsic scaling challenges of content distribution and native advertising.”
The new members of the board of advisors join existing members: marketing consultants, Bryan Eisenberg and Jeffrey Eisenberg, Bazaarvoice co-founder and former CEO, Brett Hurt, SolarWinds Executive Vice President of Products & Markets, Suaad Sait, and machine learning expert and University of Texas at Austin computer science professor, Peter Stone.
For more information about OneSpot, visit http://www.onespot.com/
OneSpot marries content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns owned and earned content into online advertising and leverages proprietary technology for programmatic placement – building meaningful online audiences and driving business outcomes. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn Global 250 Winner, an EContent 100 company and a member of the Interactive Advertising Bureau (IAB). To learn more about OneSpot, visit http://www.onespot.com.