Marketing Technology Company Embeds Analytics Database into SaaS Solution to Further Boost Performance and Scale
Cupertino, Calif. – ParStream, provider of the leading Real-time Database for Big Data Analytics, announced that CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), has integrated the ParStream Real-time Database into its Software-as-a-Service (SaaS) platform to streamline the analysis of attribution data.
CAKE enables marketers to efficiently and effectively link measurement and ROI, maximizing the performance of their digital advertising investments. CAKE selected the ParStream solution to query and analyze data quickly, while also allowing scalability to meet the next-generation business intelligence needs for performance marketers.
CAKE’s SaaS platform collects vast volumes of rich click-forward data, including conversion information, landing page data, impression traffic for display campaigns, and e-commerce orders for its customer base – enterprise brand advertisers, advertising agencies, e-commerce sites and affiliate networks. Delivering ROI to its clients, CAKE analyzes over two billion consumer actions each month, creating a holistic view of the customers’ journey through display, retail, lead generation and/or affiliate channels.
“The amount of data produced continues to increase exponentially, and the key to unlock the potential of this information lies in understanding the customer’s journey. That means knowing exactly where a customer comes from – which channel, ad, and keywords,” said Dave Stewart, CAKE Executive VP of Technology. “By integrating ParStream’s columnar real-time database into CAKE’s enterprise performance tracking platform, marketers now can execute sub-second reports to explore the path of every consumer action to enable immediate, intelligent decision-making to quickly optimize campaigns. Leveraging ParStream’s ultra-high performance and scalability, CAKE is able to perform reporting actions 40 times faster and is positioned well for continued growth.”
ParStream’s Real-time Database powers big data analytics, enabling businesses to make better, faster, fact-based decisions by analyzing massive amounts of streaming and stored data. ParStream delivers sub-second query response times on billions of records while continuously importing new data at very high speeds, so businesses can gain immediate insights from their data.
“We look forward to helping CAKE continue to build scalable, world-class solutions, providing brands and enterprises with the right data to make better decisions, faster,” said Jörg Bienert, ParStream co-founder and CTO. “By utilizing ParStream, CAKE is able to run new types of attribution reporting in a way that wasn’t possible before.”
About CAKE
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.
The CAKE SaaS proprietary marketing platforms are used by the world’s leading companies and the world’s largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature rich technology and are bolstered by the industry’s leading customer service and top tier technology partners — assuring the highest level of uptime. For more information visit www.getCAKE.com or call 949-548-CAKE.
About ParStream
ParStream helps businesses gain immediate insights into their data. As the leading provider of real-time databases, ParStream powers big data analytics on the massive amounts of data businesses collect daily. The award winning, breakthrough technology enables ultra-fast, flexible analytics of stored and streaming data. The ParStream Real-Time Database is used worldwide in ecommerce, telecommunications, finance, advertising, retail, and mining. Based in Cupertino, Calif. and headquartered in Cologne, Germany, ParStream has been awarded “#1 Big Data Startup” by CIO Magazine, recognized as a “Cool Vendor” in the Advancing Data Management Maturity report by Gartner, and was named “Trend-setting Products in Data of 2014” by Database Trends and Applications. For more information, visit www.ParStream.com. To keep up-to-date with the latest industry trends, insights, and perspectives from ParStream, follow us on Twitter @ParStream.
