Increasingly, a high proportion of advertising is taking place on the internet, with most people now accessing social networking sites, online entertainment and, of course, conducting business via the web. During 2013, UK adspend came close to reaching £18 billion, but there have since been a number of boosts to online purchasing. With such things as greater digitalisation, promising signs of growth in the UK economy and the great strides made in the field of internet security, it is predicted that more than £20 billion will be spent on online advertising throughout 2015. With this growth has come a much larger demand for professionals to work in the field and this demand itself continues to grow from month to month; to facilitate the process of meeting this expanding need, a new website has been created, which focuses solely on recruiting individuals who excel in this area.
Targeted recruitment
This website, AdopsJobs.co.uk, has taken its name from the industry shorthand, ‘ad ops’, referring to ‘online advertising operations’, which includes all sectors, such as creative, sales, customer relations and management; these cover a variety of roles including:
– Campaign managers
– Traders
– Data analysts
– Marketing developers
The beauty of this site is that it allows employers to display opportunities in a location in which their target market is more likely to look, rather than on one of the more generic job sites, where a new position can be overlooked among a variety of other vacancies. With free registration and easy access, employers can post new vacancies as soon as they arise, making it easier for them to reach those with the specific skill set they need in the shortest time possible. In spite of being in its infancy, AdopsJobs.co.uk has already attracted some instantly recognisable companies to the ranks of its users.
Refining the job search process
For ad ops workers, hoping to find a position, there are a number of ways in which to search:
– Job type: freelance, full-time, part-time, temporary and internships
– Salary: increments begin at those jobs below £20,000 annually and go up to jobs that command salaries of £100,000 or greater
– Job category: ad trafficker, management positions and all those positions described previously
Additionally, job hunters can browse by the location of the work, although many positions can be carried out from a variety of locations, including from home; it’s also possible to search a list of the latest jobs that have been posted. The diversity of ad ops positions that are available via the website allows potential employees to find their ideal situation. AdopsJobs.co.uk also encourages those using the website to post their CVs on the site, which is quick and easy to do once they have created their free account with the company. This stored information enables employers to head hunt those who meet their vacancies’ criteria, so the CV is working constantly.
In a fast-changing environment, such as information technology, the only way to thrive is to keep pace with any innovations and that’s exactly what this new site enables people to do.
(via AdopsJobs.co.uk)
