Company Founder Joshua Baer Returns to Key Leadership Role
AUSTIN, TX – PulseConnect, a leading email marketing software company, announced it has rebranded as PostUp. In conjunction with the news, PostUp also announced Joshua Baer, a highly celebrated digital marketing technology innovator, angel investor and original founder of the company, has returned as a member of the board of directors. Baer founded the company under the name of Skylist in 1996, when email marketing was still in its nascency.
The announcement follows the company’s January 2014 acquisition by Transition Capital Partners and Petra Capital Partners and signifies a strong and singular focus on providing the company’s customers with fanatical service and support.
According to Forrester Research, email marketing spend is expected to reach ~$2.5 billion by 2016 with a steady CAGR of 10 percent. [1]
Referencing the forecast, Transition Capital managing director Andy Foskey, cited, “Email marketing continues to be the foundation of corporate digital marketing campaigns, enhancing customer communication and providing measurable results and high return on investment for both brands and publishers. The acquisitions of PostUp competitors ExactTarget, Responsys and Silverpop evidence the channel’s significant importance.”
PostUp’s customers include ABC Mouse, HBO, NBC-Comcast, Sony, Turner, Univision and many other leading organizations. Over the years, the company has won many awards for helping its customers execute exciting, successful email marketing campaigns that earn consumer trust, attention and revenue. The company is also well-known for the unique offerings it provides to publishers (traditional, new, media and entertainment, gaming, app, etc.) and companies focused on lead generation. Additionally, the company offers customers sophisticated email compliance services via UnsubCentral, also part of the recent acquisition.
PostUp CEO Tony D’Anna said, “Our rebrand to PostUp positions us as a stand-alone company that allows us to sharpen our focus and innovate at a much more rapid rate around the specialized needs of our customers. Our customers are, and have always been, mid to large-sized enterprises that depend on email marketing to fulfill their critical business goals. With the support of our investors, PostUp now has even more resources to invest in our talent, technology and customers.”
“Over the past nine years, the scale, quality and success of email marketing campaigns that PostUp has enabled for us has allowed us to establish a performance model that we can easily replicate for our new business acquisitions,” said Steve Werkmeister, Director of Marketing, Salem Web Network. “From a conceptual standpoint, the company’s new brand reflects something we’ve always felt as a customer — complete loyalty and commitment to helping us deliver. That focus has benefited us far beyond the inbox.”
Baer, now back on the leadership team after a 5-year hiatus, couldn’t be more optimistic about the future of the company. “Although I founded the company almost 20 years ago, PostUp still offers a cutting edge and unique solution for email marketers looking for scale, optimal deliverability and deep database integration,” said Baer. “As an independent company, PostUp now has a singular focus and more resources to invest in R&D and marketing to propel us forward for the next 20 years.”
To explore what PostUp can deliver for you, please visit our new website or contact info@postup.com.
About PostUp
PostUp is an award-winning email, mobile and social media marketing platform provider that helps create lasting relationships between the world’s leading brands and their customers in the digital world. With our proven services team, award-winning platform, and hand picked partners, we deliver personalized communications that drive engagement and increase revenues. For more information about PostUp, visit postup.com.
[1] Source: Forrester Research Interactive Marketing Forecasts, 2011 To 2016 (US)
