TOKYO & SAN FRANCISCO – On Thursday GMO Internet Group Company, GMO AD Partners, and Apsalar announced a strategic partnership to create and distribute a localized mobile measurement solution for the Japanese market.
“Our partnership with GMO AD Partners is a natural one – not only does it have the best mobile marketer base in the Japanese market, but GMO ‘s strong cultural connection to the US makes execution more efficient and ensures a successful collaboration”
Terms of the deal were not disclosed, however the companies plan to deliver the following marketing analytics solutions:
- Mobile attribution analytics
- Mobile user analytics
- Mobile audience analytics
GMO AD Partners’ Chief Executive Officer, Shintaro Takahashi, shared his enthusiasm for the partnership. “We are honored to join forces with Apsalar to bring high-quality mobile measurement & analytics product to GMO’s existing and new customers. Apsalar is a market leader in mobile measurement and we look forward to expanding that presence to Japan.”
“Our partnership with GMO AD Partners is a natural one – not only does it have the best mobile marketer base in the Japanese market, but GMO ‘s strong cultural connection to the US makes execution more efficient and ensures a successful collaboration,” said Michael Oiknine, CEO of Apsalar. “We have announced last month that Apsalar was abandoning its DSP/media business to focus exclusively on measurement and analytics and so we see this partnership fully aligned with this strategy,” added Oiknine.
The partnership will allow GMO AD Partners, to exclusively distribute and support the Apsalar mobile attribution solution in the Japanese market. GMO AD Partners’ annual revenue for 2013 was JPY18.9 billion (approximately US189 million) and is continuing to grow especially in the mobile advertisement space where revenue grew 203.3% from the previous year. GMO AD Partners plans to market the Apsalar solution as is in the first few months of the partnership, after which they will localize the solution and adapt it to the Japanese market.
Apsalar’s mobile measurement & intelligence platform currently manages over 1.5 billion device profiles across 25,000+ apps. Leading brands including NaturalMotion, 7-Eleven, LivingSocial, and 1-800-Flowers.com leverage Apsalar’s technology for their mobile measurement and audience management.
About GMO AD Partners
GMO AD Partners (JASDAQ: 4784) is a comprehensive media representative, leading a Group of companies consisting of five business units; GMO NIKKO Inc. and GMO INNOVATORS Inc., internet advertising agencies; JWord Inc., GMO Mobile Inc. and GMO China Concierge Inc. which produce and manage media content; GMO Searchteria Co., Ltd. which develops advertising technology; and GMO Solution Partner Inc. which provides website marketing support.
GMO AD Partners Group offers a wide range of internet advertising services, including media representative, agency, media contents, advertising technology and website marketing support. For more information please visit http://www.gmo-ap.jp/en/
About GMO Internet Group
GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan. For more information please visit http://www.gmo.jp/en
About Apsalar
Established in 2010, Apsalar provides mobile measurement & intelligence solutions for mobile app & enterprise marketers, allowing them to effectively measure marketing efforts and identify who their best mobile customers are. Apsalar has raised $17M from top-tier venture capital firms including DCM, Thomvest Ventures, Battery Ventures, and DN Capital. For more information please visit http://apsalar.com
