New York – Criteo (NASDAQ: CRTO), the performance advertising technology company, today named Eric Eichmann as President and Chief Operating Officer (COO). Eichmann (47), previously COO, succeeds Greg Coleman, who served as President of Criteo since 2011. In his expanded role Eric will lead all sales, marketing, product and commercial operations in one unified organization and continue driving Criteo’s growth and innovation plans.
“I am delighted that Eric will now serve as President and COO. This move will help us further capitalize on Eric’s experience and industry expertise, enabling us to continue delivering superior performance to our clients and partners,” said JB Rudelle, CEO. “Eric has been an instrumental member of our leadership team and he shares my passion for innovation that breaks the mold of display advertising.”
“I’m thrilled to be taking on this expanded role,” Eichmann said. “As the advertising industry continues to evolve and become more accountable, performance advertising is rising to the top of the CMO’s agenda because it drives conversion at desirable ROI goals and at scale. Criteo is uniquely positioned due to our cost-per-click model and direct relationships with advertisers and publishers alike. I look forward to continuing to drive the company’s growth through technology investments, an entrepreneurial spirit and our deep industry expertise”.
During Eichmann’s time as Criteo COO the company has transformed into a highly successful publically listed company growing revenues from 94.9 million Euro in Q1 2013 to 165.3 million Euro in Q2 2014. Before joining Criteo in 2013, he served as Living Social’s COO and President International. Prior to this role, Eichmann was Chief Operating Officer at Rosetta Stone, and also previously served as senior vice president of Ad Operations and Technology at AOL.
Criteo delivers personalized performance advertising at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 17 offices across the Americas, Europe and Asia-Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 7,000 publishers.
For more information, please visit http://www.criteo.com