Katie Couric Also Joins Roster of Digital Marketing Luminaries Taking Stage At Advertising Week’s Official Interactive Conference
NEW YORK- Kevin Spacey, award-winning actor, director, screenwriter and producer, will grab the spotlight on September 30 at the 2014 IAB MIXX Conference in a special presentation discussing how digital platforms are transforming the way that artists and content creators thrive in today’s entertainment landscape. Spacey’s keynote address is in keeping with the Interactive Advertising Bureau’s (IAB) theme for this year’s conference, “Digital’s Renaissance Moment: Art, Beauty and Human Emotion in Marketing,” which will serve as a guidepost for exploring how brands, creatives and publishers can partner to change hearts and minds by inspiring and motivating consumers.
“Great marketing has always had the ability to touch people – and compel them to act”
Katie Couric, celebrated journalist and Global Anchor, Yahoo News, is also on tap to explore the conference’s theme as the kick-off to the event on September 29.
Spacey and Couric will be joined at this year’s conference by some of the industry’s biggest names and boldest leaders, including:
- Tim Armstrong, Chairman and CEO, AOL
- Jeff Benjamin, outgoing Chief Creative Officer, JWT North America
- Dawn Ostroff, President, Condé Nast Entertainment
- Bob Pittman, Chairman and CEO, Clear Channel
“Great marketing has always had the ability to touch people – and compel them to act,” said Randall Rothenberg, President and CEO, IAB. “Considering the wealth of creative opportunities afforded by digital, interactive marketing not only has power to uphold these timeless principles, but to drive them to new heights. And, this impressive roster of IAB MIXX Conference speakers is sure to tackle the issues that we need to address today in order to ensure a vibrant future across the digital ecosystem.”
The official interactive event of Advertising Week, produced by IAB, the IAB MIXX Conference 2014 will be held on September 29 and 30 at the Crowne Plaza Hotel, Times Square, New York, NY. For more information, go to iab.net/mixx, and to register to attend, please visit iab.net/mixx/registration.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.