Adobe Social Uses Power of Bitly Links to Move Social Interactions to Marketing Goal Conversions
NEW YORK – Bitly, the company committed to the power of the link, today announced it has added Adobe Social, a core solution of Adobe Marketing Cloud, as its newest Bitly Certified Partner. Through its new, certified status under the Bitly Certified Partners Program, Adobe Social will integrate Bitly link data, security and functionality into its solution offering to help social marketers increase and optimize social engagements.
Adobe Social enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and real business results. The Bitly Certified Partner Program is designed to help marketers identify the best platform partners that integrate seamlessly with Bitly to ensure a consistent and secure experience. The addition of Bitly data to Adobe Social allows businesses to control, measure and optimize the performance of their links.
“The ability to better understand how social interactions increase site-side conversion is an ongoing challenge for social marketers,” said Craig Stoe, director of product management for Adobe Social. “As a Bitly Certified Partner, we can provide Adobe Social customers with a deeper understanding of how their Bitly links are contributing to impressions, traffic, and conversion on digital properties so they can optimize their social content campaigns.”
The certification allows for heavy integration of Bitly’s services and tools with Adobe Social, including branded short domain, custom Bitlinks, tracking and analytics, and audience metrics. As a Certified Partner, Adobe Social will receive early access to new functionality, so integration advances as the product evolves.
“Platform partners like Adobe Social help Bitly customers create hundreds of millions of links every month,” said Jennifer Hanser, senior director of strategy and partnerships at Bitly. “Bitly and Adobe Social together can empower marketers to more fully understand the impact of their content across marketing channels.”
Additional Bitly Certified Partners include Spredfast, Percolate, Buffer, Sprinklr, Dynamic Signal, IFTTT and EveryoneSocial. Membership in the Bitly Certified Partner Program is subject to application, review and approval. Existing partners and other technology providers can learn more about the certification process by visiting bitly.com/partners.
About Bitly
Since 2008, Bitly has been committed to the power of the link. Privately held and based in New York City, Bitly shortens more than 600 million links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Processing more than seven billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today.
