New York Times and Wall Street Journal bestselling author Dr. Jonah Berger will be joined by executives from American Greetings, HelloFlo, Weiden+Kennedy and Mercy Project to speak on “Demystifying ‘Viralness’”
DALLAS – ad:tech New York 2014, the longest-running digital marketing event in the industry, has announced the closing keynote session “Demystifying ‘Viralness’” featuring five prominent names in the business world: Dr. Jonah Berger, author of Contagious: Why Things Catch On; Marshall Ball, director of interactive strategy at Wieden+Kennedy; Naama Bloom, CEO & founder of HelloFlo; Dawn Wayt, director of marketing & head of social media for American Greetings; and Chris Field, executive director of Mercy Project. Dr. Berger will share his groundbreaking research on “viralness” as well as the six basic principles that drive content to trend. Then, the creators of three viral video campaigns– HelloFlo’s “First Moon Party,” American Greetings’ “World’s Toughest Job” and Wieden+Kennedy’s Old Spice campaign will discuss the process behind creating these iconic, viral videos. The panel will also look at how Mercy Project created a viral hashtag and the impact it has made on their brand.
“Highly relevant visual content and engaging social messaging are key components of most savvy marketing and advertising campaigns”
“Highly relevant visual content and engaging social messaging are key components of most savvy marketing and advertising campaigns,” said Kimberly Dunn, marketing director for ad:tech. “If just one of these campaign elements goes viral, whether it’s a video, hashtag or image, a brand can experience benefits ranging from new customers to increased revenue.”
This keynote is slated for November 6 at 4 p.m. EST and brings together a panel of experts in the field who can speak to the ‘secret sauce’ behind viral content and what made each of their campaigns successful.
Some additional information about each speaker:
- Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and has spent the last decade studying how social influence works and how it drives products and ideas to catch on.
- Marshall Ball, director of interactive strategy at Wieden+Kennedy, has worked on iconic brands such as Nike, ESPN, Gap, Electronic Arts and Heineken. Throughout his career he has applied his experience in communications planning, digital brand development and analytics to creative business insights and solutions for his clients.
- Naama Bloom, CEO & founder of HelloFlo, is a 15+ year marketing leader with a significant track record of building high-performing teams, launching and managing brands, customer acquisition, PR and direct marketing. In 2013, she launched HelloFlo with the goal of empowering women and girls to manage and celebrate their physical and emotional changes.
- Dawn Wayt, director of marketing & head of social media for American Greetings, leads social media and content marketing across a family of brands including American Greetings, Cardstore, justWink, Blue Mountain and more. Wayt developed the strategy, approach, tools, budget, roles, goals, best practices, project plan and the team that has generated significant year-over-year growth and fan engagement of the aforementioned brands.
- Chris Field, executive director & founder of non-profit Mercy Project, works in Ghana, West Africa to rescue children from child slavery by way of economic empowerment and sustainability in the villages who own the children. In that same spirit of community, Field also created the hashtag and movement, #RunForBoston, which reached more than 26 million people worldwide within 48 hours of the Boston Marathon bombings.
The two-day event will take place from November 5-6, 2014 in New York City and will feature speakers from top influencers in the industry. The remaining keynote speakers will be announced soon.
More Information:
- For more information and details on this year’s keynote sessions, please visit: http://ad-tech.com/ny/keynotes
- For more information on ad:tech, visit: http://ad-tech.com/ny
- To register for ad:tech New York 2014, visit: https://registration.experientevent.com/ShowADT142/Default.aspx
- For more information on the expo floor features, visit: http://ad-tech.com/ny/expo
- Follow @adtech on Twitter and join the conversation using #adtechNY
About ad:tech:
ad:tech is an interactive advertising and technology conference and exhibition – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
