CHICAGO, IL – Signal, the global leader in real-time, cross-channel marketing technology, announced today that respected digital media executive Ana Milicevic has joined the company as Senior Vice President to help clients increase ROI from their data-driven initiatives.
Bringing more than 15 years of global digital marketing experience and international business acumen, Milicevic will work with senior marketers at global enterprise-level companies to promote innovative applications of Signal’s technology.
Milicevic joins Signal from SAS where her industry advisory team helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, advertising operations and digital content business units. Prior to SAS, she was responsible for development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into Adobe’s product suite.
She has held key leadership roles in media and entertainment companies in Europe and the U.S. Her consulting portfolio includes executing digital initiatives for the United Nations in 50+ countries and advising companies on complex, go-to-market strategies across multiple global markets.
“Signal’s Open Data Platform offers leading brands a foundational layer that makes their data and technology investments work better together. In her new role, Ana will provide insight and guidance to organizations in multiple vertical industries,” said Marc Kiven, Signal’s Founder and Chief Revenue Officer. “Ana is a true digital pioneer and thought leader, and a perfect fit to lead this initiative.”
“We’re very fortunate to have someone with Ana’s deep expertise in analytics, data management, and the digital marketing ecosystem join our growing team as Signal continues expanding its global reach and aggressive growth in the U.S.,” said Mike Sands, Signal CEO.
“Companies have access to more customer data than ever before, but the challenge is how to harness the deluge of information and turn it into actionable insights that improve the customer experience,” said Milicevic. “Many companies aren’t sure where to start, while others have found initial success but need guidance on what to do next. I’m thrilled to join Signal, whose visionary team and next-generation technology are on the forefront of helping brands solve these challenges.”
Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize that data across all consumer touch points, and deliver it to any marketing or analytics endpoint — all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty, and conversions.
Signal’s technology runs on more than 40,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.