NEW YORK– Answers Corporation, owner and operator of top-10 Internet property Answers.com and a premier provider of cloud-based customer experience solutions, has appointed Toby McKenna as Senior Vice President of Direct Advertising Sales for Answers.com. Reporting to Rich Dredge, General Manager, Answers.com, McKenna will be responsible for building, leading and managing the display and premium programmatic advertising sales team for Answers’ digital publishing properties and platforms. She will also formulate the sales strategy and positioning for Answers.com, and identify and define new advertising products, strategic partner programs and sponsorship packages.
McKenna is an industry veteran, having led digital sales and marketing teams for more than 15 years. Her experience spans across media, mobile and ecommerce companies where she has been instrumental in growing the digital business for some of the world’s most recognized brands, including The New York Times, Priceline, American Express and Yahoo!.
“With more than 180 million registered users, Answers.com provides massive scale, reach and targeting capabilities, giving brand partners a gamut of unique opportunities to engage consumers effectively. We are thrilled to have Toby on board to lead the expansion of our suite of products and programs for advertisers,” said Dredge.
Prior to Answers, McKenna most recently founded and ran a consultancy, McKenna Digital Consulting, in which she helped businesses optimize digital revenue, assisted with online traffic growth and developed business plans and strategies for companies’ digital organizations. Previously, McKenna served in a variety of leadership positions, including Head of Property and Advertiser Solutions for Yahoo! where she oversaw sales development for all core properties and platforms within the Y! Network. In that role she managed a team of more than 40 employees and implemented new sponsorship opportunities and packages across all sites, plus mobile, social and video products. Earlier in her career, she served as the Director of Ad Sales at Priceline.com and as a Sales Manager at the New York Times.
About Answers Corporation
Answers’ mission is to empower consumers, brands and organizations by connecting them with the information they need to make better-informed decisions. The Answers Platform leverages the sizable reach of top-10 Q&A site Answers.com (source: Quantcast), along with its leading cloud-based solutions from ForeSee, Webcollage and ResellerRatings, to enable businesses and organizations to engage with customers at every interaction point, drive investment decisions from customer insights and deliver content that powers the customer experience. Answers is headquartered in St. Louis with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver and Tel Aviv. For Answers, visit http://www.answers.com.
Answers.com is a registered trademark of Answers Corporation in the United States and in jurisdictions throughout the world. All other trademarks, trade names or service marks used or mentioned herein belong to their respective owners.
