MUNICH & KARLSRUHE, Germany & ATLANTA – BrandMaker, a leading provider of Marketing Resource Management (MRM) systems, has acquired advertzoom, a cloud-based SaaS solution that enhances efficiency in planning, implementation and performance evaluation for online campaigns. Axel Amthor, former managing director of advertzoom GmbH, has joined BrandMaker as senior product manager to oversee the continued development of the solution.
“Cross-media, omni-channel and real-time marketing are hot topics. By acquiring advertzoom and integrating the Digital Marketing Center into our Marketing Efficiency Cloud, we can now deliver the instruments for genuine cross-channel operations and holistic marketing communication management to our customers.”
advertzoom will be integrated into BrandMaker‘s Marketing Efficiency Cloud as its “Digital Marketing Center.” This new module complements BrandMaker’s suite of solutions by adding capabilities for integrated cross-channel management and digital marketing activity tracking.
BrandMaker CEO Mirko Holzer explains, “The exploding importance of digital marketing has created new information silos in many companies. Our Digital Marketing Center closes the gap between digital marketing processes – often operating in complete isolation before now – and systems for overarching marketing planning and performance assessment.”
In the Digital Marketing Center, digital campaigns are planned and fed into the appropriate social marketing and advertising channels, while their results are collected and clearly presented as part of an integrated dashboard. The module provides every online campaign with a unique ID as the basis for automated performance evaluation. By integrating these functions into overarching marketing planning processes and tracking the results, a closed loop is created that spans all process steps from transparent planning to efficient implementation and actionable reporting.
The Digital Marketing Center includes interfaces to all leading tools and platforms, among them Google AdWords, Facebook, Google Analytics, Adobe Analytics, Webtrekk and AdClear.
The BrandMaker Marketing Efficiency Cloud is a comprehensive suite of solutions that includes modules for brand management, marketing planning and campaign management, digital asset management, production of advertising materials and advertising logistics, and local area marketing. By combining the new module with the BrandMaker Marketing Planner and BrandMaker Reporting Center, companies can implement overall top-down planning and bottom-up performance-related reporting across all channels.
Mirko Holzer adds, “Cross-media, omni-channel and real-time marketing are hot topics. By acquiring advertzoom and integrating the Digital Marketing Center into our Marketing Efficiency Cloud, we can now deliver the instruments for genuine cross-channel operations and holistic marketing communication management to our customers.”