Reduce Data (https://www.reducedata.com/) announces the launch of Cross Device Audience Suite, a solution that enables advertisers to define first custom party audience segments across campaigns, and devices.
The solution then allows advertisers to re-use them across other campaigns or devices.
Reduce Data’s audience suite is aimed at helping advertisers leverage their first party audiences for segmentation and targeting and and it plans to roll out a full blown first party Data Management Platform (DMP) shortly.
“For the first time, marketers can reuse audiences seamlessly across devices and that too without having to depend on a third party data management platform. We see tremendous interest from marketers because this puts them in the control of their audiences”, said Asif Ali, CEO of Reduce Data.
The cross platform audience suite is available immediately to select advertisers at http://reducedata.com.
About Reduce Data
Reduce Data is a cross device advertising platform that helps marketers identify and deliver ads to customers across multiple devices.
Reduce Data leverages artificial intelligence and real-time data to drive highly optimized ad spends.
For more information please visit: http://blog.reducedata.com and http://reducedata.com
