TechNavio Says Data Driven Advertising Will Boost Performance of the Global Online Ad Spending Market by 2019

LONDON – According to research firm TechNavio, the Global Online Ad Spending Market is expected to grow at a CAGR of 14.83 percent from 2015-2019, thanks to increased spending on online advertising.

“Google Analytics is an effective tool that allows advertisers to monitor the performance of their online advertising campaigns continuously, thus helping them plan future ad investment”

The growing number of internet users has compelled companies to enhance their online ad budgets for better targeting and positioning.

Advertisers are showing preference for a system that allows them to easily rate the effectiveness of their online advertisement campaigns, which has motivated growth in the data driven advertising segment of the Global Online Ad Spending Market.

Monitoring certain performance tracking criteria like the number of clicks, sales & actions, total value of sales, cost of campaigns, total profit, CPC, cost per sale, cost per action and ROI helps advertisers evaluate whether the objective of their campaign is achieved or not.

“Google Analytics is an effective tool that allows advertisers to monitor the performance of their online advertising campaigns continuously, thus helping them plan future ad investment,” says Faisal Ghaus, Vice President of TechNavio.

In addition, advertisers are also targeting specific audiences that are more likely to make purchases through native advertising. This breed of advertising is more effective and less intrusive, and it is expected to drive the Online Advertising Market through the projected period.

TechNavio currently has more than 3000 market research reports on a huge range of topics, including:

About TechNavio

TechNavio is a leading global technology research and advisory company.

Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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