Dynamic Geo Fencing and Upgrades to V-Circular Personalize Video Ads to Drive In-store Sales
NEW YORK – Eyeview, the leading online personalized video advertising platform, today released new solutions to its retail product suite designed to increase engagement with advertisers’ retail locations in highly competitive markets, while improving video’s ability to measurably drive sales.
New to the platform is Dynamic Geo Fencing, which automatically defines trade areas based on population density and personalizes ads. By optimizing delivery for population density within a defined area, this unique technology increases message relevancy, effectively driving sales to and engagement with specific retail locations.
Dynamic Geo Fencing taps into a consumers’ willingness to travel by adjusting video ad offers based on a local retailer’s surrounding population density. For example, a Nebraska consumer’s favorite store location may be 10 miles away, while a New Yorker’s is only 10 blocks. Added benefits include access to geographic and demographic data, which eliminates messaging overlap and wasted spend.
Eyeview has also made enhancements to its V-Circular (video circular) solution, which now includes personalized engagement targeting. The V-Circular pulls real-time product data from brand partners and pairs it with Eyeview’s unparalleled store of anonymized consumer data to serve thousands of personalized video product ads in real-time. Advertisers can now retarget local-area shoppers who previously have been shown an ad with new products based on their prior history.
Additionally, V-Circular can now integrate with the Dynamic Geo Fencing solution, and even optimize ads for local weather conditions to combat the effect bad weather has on shopping habits. The product has garnered interest from major CPG and home improvement retailers who have all invested in the solution as part of their advertising programs to help tie performance back to increased sales.
“The promise of directly tying sales to digital advertising lies in how well retailers and brands can grab and keep the attention of shoppers, influence a sale and measure that activity,” said David Donnelly, Vice President, East Coast Sales for Eyeview. “Eyeview’s dedication to strengthening retailers’ bottom lines is evident in these new products, which drive engaged customers quickly down the path to purchase in localized markets.”
Other recently added solutions include the Weather Tracker, which delivers thousands of personalized video ads based on current and forecasted weather conditions.
To learn more about Eyeview and its products, please visit www.eyeviewdigital.com.
About Eyeview
Eyeview fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.
Our VideoIQ platform provides video advertising solutions that drive measurable performance by leveraging video personalization technology, individual consumer data, real time media buying and optimization, fused with traditional television content.
Brand marketers using Eyeview’s vertical specific solutions are able to go beyond awareness, and tie ad exposure to purchase activities such as product research, lead generation and offline sales. Eyeview partners with Fortune 500 leaders in Automotive, Retail, CPG, Travel, QSR and Entertainment, including P&G, Land Rover, Lowe’s, Marriott and more.
