Will Help Retailers and Marketers Customize Campaigns for Assured Local Success in Any Market in the World as E-Commerce Grows to $2.3 Trillion in Next Three Years
Trina Hymes To Anchor U.S. Sales
NEW YORK – Oban Digital, a leading UK-based global digital marketing agency specializing in leveraging the local cultural nuances of digital audiences and ad platforms, launches in the United States today. Already active in 80 markets in more than 30 countries helping the world’s leading brands and retailers leverage its local knowledge and cultural insights to create campaigns, Oban helps drive traffic and generate a better client ROI anywhere in the world.
“Ecommerce sales worldwide are predicted to grow to over $2.3 trillion in the next three years.1 A recent Oban Digital survey found that 67% of businesses claim internationalization is a key part of their growth strategy but that only 20% of businesses have all their current communications adapted for local culture or language,” says Greig Holbrook, the Founder and Managing Director of Oban Digital. “If U.S. ecommerce companies and brands are to compete in the growing global market they need to learn how each local market functions differently from the next. There is no one-size-fits-all solution.”
“Audience attitudes and actions differ from country to country so understanding their intent and habits is key to engaging effectively with international audiences. By understanding the semantic context of search, navigation and intent data on a massive scale we can understand on a deep level what people really think of a product of service,” says Trina Hymes, who has joined Oban Digital in the newly created position of Vice President of US Sales.”Using local teams to interpret people’s online behavior on a global scale Oban can provide rich insights into a culture’s particular nuances in relation to any product or service.”
“Oban Digital has been a key partner for Universal/Island for many years,” says Glenn Cooper, Senior Marketing Director for Universal Music. “Their global knowledge and expertise in search really ‘stands out’ and they have delivered great results and insights during the time we have worked with them.”
“We have worked with Oban Digital on global search projects for a number of our international web sites and properties, says Matt Muzzy Marketing Director, Reader’s Digest. ” Their work has delivered excellent results and they are considered a trusted partner for these types of projects.”
Prior to joining Oban Digital, Ms Hymes was in strategic business development and sales management building long-term partnerships exceeding corporate revenue goals, increasing profits and bolstering growth for WebSourced, ChannelAdvisor, and Vocus Inc. Notable is her more than ten years’ expertise in the Search Marketing industry working with both B2B and B2C companies. Ms Hymes is a member of Global SEO Professionals, B2B Global Marketing Group, and the Digital Marketing Association. She holds a bachelor’s degree in Fashion Merchandising/Marketing from Howard University.
Recently, The Drum, one of the UK’s biggest and best marketing publications and websites named Oban Digital as an Agency to Watch for 2015 saying, “It’s a multilingual approach that stands it in good stead as the world gets smaller and global retailers become ever more strategic in conquering previously untapped markets. And with this trend unlikely to ever slow down, the agency finds itself in an enviable position for the year ahead.”
Oban Digital (www.obandigitalusa.com) is the leading global multilingual search agency optimizing campaigns for markets and people, not just languages, in more than 80 markets. The company offers a range of services for companies and brands wanting to expand beyond their borders into new markets. Those service include Multilingual SEO , Mobile SEO, International PPC, Mobile PPC, Global Mobile, Cultural CRO, Global Research, Web Training, Global Social Media, and Multilingual Content. Oban Digital global clients include Neiman Marcus, Citrix, Expedia, BBC; Deckers, makers of iconic UGG boots; Hamptons International, a premier residential agency company. Oban Digital clients in the U.S. include MSN, Hilton, ASUS, Reader’s Digest, DELL, and the Marriott.
Established in 2002 in the U.K., the privately-held company, already active in 30 countries around the world, will expand to the United States in 2015.
[1] Payvision BV “Key Business Drivers and Opportunities in Cross-Border Ecommerce” 2014
