London, UK – HookLogic, the global leader in commerce search advertising, announced the appointment of Paul Dahill as Vice President, Media Sales, Europe, in a newly created role to support the rapidly expanding team across the region.
Dahill joins HookLogic with 15 years’ digital advertising experience in senior roles at AudienceScience, Amazon and AdLink. He brings a wealth of expertise in building global enterprise relationships and boasts an extensive knowledge of the adtechnology space. Dahill will play a proactive role in HookLogic’s European growth, leading the team to successfully accommodate increasing demand for commerce search advertising in the region.
Ben Cooper, Managing Director, Europe, commented: “As a well-respected and experienced figure within the digital marketing industry, we are delighted to have Paul join the team. His expertise in advertising technology combined with his experience working with some of the largest brands in the world, make him ideally placed to help lead our media sales business as HookLogic’s European growth accelerates.”
Dahill said: “In the evolving world of ecommerce, paid product listings will soon become a necessity for brands as they endeavour to stand out in an already crowded marketplace. This is an exciting time for HookLogic and I’m pleased to be joining the team during such a key period of expansion.”
Having recently celebrated its ten-year anniversary as an innovator of ecommerce performance marketing solutions in the US, HookLogic successfully launched Retail Search Exchange in Europe. Brands can now instantly drive sales via featured product listings across a network of leading ecommerce sites – putting their products in front of the right consumers at the right time and in theright place.
HookLogic, the global leader in commerce search advertising, partners with the world’sleading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear viewinto resulting sales attribution.
The company’s high-performance vertical marketing programmes accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Asda, Intel, L’Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetise site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Santa Monica, Atlanta and London, UK.
For more information, please visit www.hooklogic.com.