Global Digital Advertising Company Closes the Year With Milestones in Revenue, Audience Size and Product Features
SANTA MONICA, Calif. – Following a dramatic year for native advertising, Los Angeles-based native advertising giant MGID, saw a 21.7% increase in revenue in the fourth quarter of 2014, when compared to 2013. The company experienced dramatic growth following its move from New York to Los Angeles earlier in the year as it maneuvered to serve its large entertainment and lifestyle customer-base. Revenues came from 360,000 ads serving over 435 billion impressions worldwide.
“2014 has been an exciting year for MGID and also for native advertising”
MGID’s traffic numbers compiled from comScore revealed there were over 3 billion visitors to its platform in 2014, averaging at almost 9 million visitors per day. Traffic came from North America and Europe (each at 29%), Asia/Pacific (26%), Latin America (9%) and the Middle East/Africa (6%). The vast majority of traffic came from desktops (72%), smartphones (15%) and tablets (12%). comScore also found the median income for visitors to MGID was $71,697 and age 36.
In addition to increased revenue, MGID joined IAB and launched several features in 2014 including Selective Bidding, which enabled customers to set individual bids for each publisher, improved retargeting mechanisms, a new and more efficient approach to mobile traffic distribution and the integration of the MGID dashboard with Google Analytics.
“2014 has been an exciting year for MGID and also for native advertising,” said Sergey Denisenko, COO, MGID. “The industry reached several important milestones, including mainstream adoption of the native ad format as well as an industry-wide consensus on ethics and formatting standards. We look forward to a year of innovation as MGID works to make native ads smarter and more scalable to benefit the entire ecosystem, including advertisers, publishers and visitors.”
About MGID
MGID, established in 2008, was one of the first native advertising companies worldwide. Today, the global advertising partner promotes billions of news stories and goods daily, offering marketing solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers. A trusted partner, MGID drives relevant, genuinely interested visitors to its customer’s websites, increasing traffic and providing increased revenue. MGID is a member of the Interactive Advertising Bureau (IAB).
MGID’s new U.S. Headquarters are at 1514 17th St. #207, Santa Monica, Calif., 90404. For more information, see http://mgid.com
