Former VP of Sales for North America at Sizmek brings 15 plus years of experience to leading fraud protection company
London, UK – Forensiq, a leading click, conversion, and ad fraud detection and prevention company announced the addition of digital marketing veteran, Mike Rosner as Chief Revenue Officer (CRO).
“Mike’s proven track record in the industry really speaks for itself, and is one of the biggest reasons we brought him on to help scale the platform and the team,” said David Sendroff, CEO of Forensiq. “He possesses a special kind of financial insight and vision which will be an asset to Forensiq, and what the team is looking to achieve in 2015 and beyond.”
In his role as CRO at Forensiq, Rosner will be tasked with overall revenue strategy and day-to-day business execution, while also expanding the company’s growth initiatives. This includes driving continued sales and enhancing business development, services, and support both in the U.S. and in key international markets. Rosner will also be responsible for sales operations across various verticals while increasing market share within the marketing and advertising ecosystems.
“I’m excited to be joining a team that has such a huge opportunity for growth in front of it,” said Rosner. “What the team has been able to achieve over the last 18 plus months has been remarkable. Looking ahead, there’s also a lot of areas we can start attacking and I’m glad I can be a part of that journey moving forward.”
Rosner, based in New York City, has over 15 years of executive sales management experience for high growth internet advertising and internet technology companies. Rosner recently served as Vice President of Sales for North America at Sizmek where he was responsible for all North America revenue and sales operations. Prior to joining Sizmek, he was a co-founder and President of Beanstock. He also worked at Eyewonder for four years as SVP of Global Sales and was VP of New Business at Pointroll. Mike began his online advertising career at DoubleClick in 1999. Mike attended Northeastern University in Boston and graduated from Arizona State.
About Forensiq
Forensiq provides a leading fraud detection solution for the online advertising industry.
Its specialised team utilises the latest technology to fight online ad fraud and expose malicious bots, with the ultimate goal of creating a wholly transparent and trustworthy digital ecosystem. The company offers effective solutions to combat affiliate, click, conversion and impression fraud, as well as cookie stuffing, and provides an ad viewability tool that enables advertisers to ensure ads are actually seen.
Founded in 2010 by David Sendroff, Forensiq works with a host of companies throughout the online advertising and ecommerce industries including Group M, Adap.tv, AOL, Rocket Fuel, Mitsubishi and Groupon. Forensiq is also a member of the IAB anti-fraud working group, which unites industry peers to educate the digital ad industry about the dangers of ad fraud. Forensiq has offices in London, New York and San Mateo. To find out more information, please visit www.forensiq.com.
