NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, is announcing Polar Academy, an exciting new training solution exclusively for its customers looking to educate themselves on all aspects of the sponsored content industry.
Polar Academy (polar.me/polar-academy) provides publishers with access to best practices materials they need to construct their sponsored content program, as well as sessions and resources for those publishers already well established in the native advertising landscape. Combining industry proven best practices and strategic consulting based on the nuances of publishers’ audiences, with custom benchmark data and program insights, Polar Academy is the only program of its kind offering publishers a complete picture of the sponsored content industry and their standing within it.
Following Best Practices Can Make Or Break A Sponsored Content Program
Since launching MediaVoice, Polar has offered exclusive best practices workshops to customers, helping bolster their sponsored content programs. As their programs grow and scale, so does the need for a portal where publishers’ staff can re-engage and re-educate themselves on the newest trends in native advertising on their own timetables.
“When you search native advertising your results fill up with more questions than answers,” says Tony Vlismas, Head of Market Strategy, Polar. “Publishers were coming to us with very specific asks around the business of native advertising and best practices which only a company like Polar could answer. With Polar Academy, we can offer that knowledge and experience to our entire customer-base.”
Several Content Streams For Every Aspect Of A Native Advertising Operation
Split into easily digestible video-sessions, sales collateral, resources, and exercises for evaluating a publisher’s sales strategy, Polar Academy focuses on often-overlooked aspects of native advertising, sales tools, pricing, and how a publisher completely utilizes all the tools which compromise their sponsored content program.
Salespeople looking to hit targets, managers forecasting revenue, designers perfecting promotional units – these are just some of the publishing roles which reap the benefits of Polar Academy.
“Today, it isn’t enough to simply offer native advertising to your clients and leave it at that. After Polar Academy, we were able to produce sales collateral telling the complete story around sponsored content at The Economist Group from start to finish,” said Christina Fanelli, The Economist Group.
Services like Polar Academy show Polar’s dedication to a publisher’s success in native ads; beyond the technical challenges of creating and serving sponsored content, publishers will always have questions on best practices, performance, and strategy as they continue to build new innovative products for their audiences.
“Polar Academy provides us with insight and best practices around the latest developments in native advertising. The Academy workshop brought together many different stakeholders from the foodnetwork.co.uk team, including commercial, operational and editorial, allowing us to optimize all elements of our native offering over a short period of time. Content marketing has always been central to Scripps Networks’ UK business, and Polar Academy is helps us ensure we remain at the forefront of this key advertising channel,“ said Kate Bradshaw, VP Digital, EMEA, Scripps Networks.
Visit Polar Academy to see how industry knowledge can transform a publishers native advertising efforts into a robust and scalable sponsored content program.
