Unique model pairs full-service creative and media offerings to enable seamless collaboration
CHICAGO – Havas announced the official opening of Havas Village Chicago at its newly renovated, 81,000-square-foot offices in River North. The move further expands the global marketing and communications group’s model for integrated, full-service agencies incorporating media, creative, digital and other services. Chicago is the 26th Havas Village.
[blockquote cite=”Paul Marobella, CEO of Havas Worldwide Chicago Group” type=”left”]We believe this new Village structure will provide us with a true competitive advantage as we grow our Village client roster[/blockquote]
“The Havas Village model is designed to meet the evolving needs of our clients,” said Yannick Bolloré, Chairman and CEO, Havas Group. “This concept is a competitive advantage for Havas, allowing us to collaborate across agencies and capabilities to provide the highest level of expertise and the most creative integrated offering possible. Our recent business results—and our clients’ satisfaction —speak for themselves. The ‘together’ strategy works, and we are looking forward to now bringing this model to the Chicago agency and its clients.”
Havas Village Chicago unites all of agency’s offerings under one roof, including Havas Worldwide Chicago and Havas Media Group, as well as specialty shops Havas helia for data, analytics and CRM; Havas Latino, experts in the burgeoning Hispanic-American consumer segment; Studio 6, the in-house content creation studio; Havas Impact, the promotional services group, and Havas ignition, a brand engagement and experiential agency.
“We believe this new Village structure will provide us with a true competitive advantage as we grow our Village client roster,” said Paul Marobella, CEO of Havas Worldwide Chicago Group. “Our end-to-end relationship with DISH is a prime example of the Havas Village concept in action. We manage the entire account—from strategy, creative, digital and social to print, digital and search media planning and buying radio and broadcast—all within the walls of our integrated Chicago Village. It is a proven operating model that enables simplicity, integration and innovation.”
The agency’s portfolio currently includes Chicago-based Craftsman, Kenmore, Diehard, Sears, Reynolds Wrap and Hefty Bags, along with major national brands such as Citi, DISH, AutoZone, Cracker Barrel, and Sony PlayStation.
The contemporary office space is designed by Gary Lee Partners and features 17-foot exposed ceilings, a winding staircase connecting the agency’s two floors, a “town hall” area for company gatherings with expandable bleachers, a broadcast studio, in-office bike racks, and custom art installations created by popular local artists, including Matthew Hoffman and JC Rivera. Notably missing from the floor plan are executive offices.
“By co-locating our 400+ employees across all disciplines in an open environment specifically designed for collaboration, we are able to offer clients creative agility, a streamlined operating model, and a data-driven, programmatic approach to creating content quickly and cost-effectively,” said Lori Hiltz, CEO, Havas Media, North America. “Our clients want best-in-class creative and content ideas powered by data and delivered at the speed of today’s consumers. The optimal way to do that is with media and creative working together to achieve real business goals.”
About Havas Worldwide Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands though cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at www.chi.havasworldwide.com or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126 countries. Our mission is to unite brands and people through meaningful connections and drive business success. We service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Our simplified and integrated structure has allowed us to build one of the most agile and responsive global teams in the industry. Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMediaUSA.
