AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus
Global digital marketing agency NetBooster has selected ONE by AOL: Video to power online programmatic video advertising for its clients in the EMEA region. The agreement covers France, Germany, Italy, Spain and the UK and will enable private video ad marketplaces, programmatic trading and addressable advertising.
Formerly known as Adap.tv, ONE by AOL: Video is a component of AOL Platforms’ recently launched open and modular programmatic platform ONE by AOL. The platform enables advertisers to plan and optimise campaigns across all screens, formats and inventory types. ONE by AOL: Video provides NetBooster with extensive, global inventory that includes mobile and an open technology so that advertisers can work with their own data. It also supports in-target audience forecasting, which proves the value and ROI of online video to advertisers, and is the only tool of its kind to offer this.
AOL Platforms’ pilot of the media industry’s first programmatic private marketplace for linear TV with Australia’s major media advertising company, Multi-Channel Network is also critical to the partnership. Working with AOL Platforms will position Netbooster as a key player as the television industry moves towards programmatic TV and addressable advertising.
“ONE by AOL: Video brings us many highly significant benefits in terms of our client offering,” explains Guillaume Balloy, Head of Paid Media, at NetBooster. “Today it is about the extensive inventory available and access to an open platform that enables choice and flexibility and, of key importance for NetBooster, transparency for our advertisers. But looking to the future it is critical that we are in the driving seat as the industry moves from linear to programmatic TV. The way to achieve this is by partnering with a global, innovative player that truly understands the market. For us that is AOL Platforms.”
Emmanuel Crego, Business Director at ONE by AOL: Video, France comments: “An innovative agency with its eye on the horizon, NetBooster continually explores new options to deliver returns on its advertisers’ budgets. Programmatic video advertising is another way to offer value to clients, particularly as branding campaigns become more of a focus. Our open platform, global inventory and focus on TV will help it to deliver increasingly targeted campaigns.”
About NetBooster Group – www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.
About AOL Platforms
AOL Platforms enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is a global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information about AOL Platforms, please visit www.aolplatforms.com.