NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, announced it has partnered with placemedia to offer targeted linear TV impressions to its clients.
We’re excited to have Tremor Video on board
“We’re excited to partner with placemedia and extend our clients’ ability to reach consumers on every screen where they watch video,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “Accessing more than 30 billion targeted linear TV impressions each month through placemedia is a natural extension of our all-screen solutions and another step toward true convergence for video advertising.”
Tremor Video now has access to placemedia’s linear advertising inventory, expanding the scale of the company’s premium video marketplace. This expansion brings marketers the ability to buy on an additional screen using the same type of brand marketing goals such as audience reach and viewability, that Tremor Video currently offers across devices. Additionally, the platform’s reporting aligns directly with Tremor Video’s commitment to provide complete transparency to help clients achieve brand advertising effectiveness.
“We’re excited to have Tremor Video on board,” said Derek Mattsson, President of placemedia. “We think this partnership brings great value to Tremor Video’s digital video customers and all advertisers looking for cross platform video opportunities.”
This is available to both programmatic and media clients.
About Tremor Video
Tremor Video (NYSE: TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Tremor Video’s premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new products, technology or services or enhancements to the features or functionality of Tremor Video’s existing products, technology or services. Important factors that could cause actual results to differ materially include: the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
via BusinessWire
