Available mid-summer, the Cox Reps integration within Mediaocean’s media management platform, Spectra, will allow clients to advertise with major networks while at the same time extending their reach to local audiences in key and targeted markets nationwide.
Brands and agencies can quickly access and manage unique, premium, direct-station inventory in Spectra, activating Cox Reps All Video Execution, C.R.A.V.E., that offers premium video, display, and mobile placements on over 350 TV station websites, and local news and lifestyle websites — at local, regional, and national levels.
“The need for digital and TV convergence is increasingly important for agencies and brands, and we’re working to make that convergence as seamless as possible through our partnerships,” said Cordie DePascale, VP of Product and Partner Solutions at Mediaocean. “With Cox Reps’ extensive inventory and audience guarantee, this integration ensures buyers the best results for their campaigns.”
The integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute cross-platform campaigns in a holistic way.
“As leaders in local, cross-platform advertising, Cox Reps is continually looking for ways to increase efficiency of the media buying process for our advertising partners,” said Dean Mandel, VP, General Sales Manager, Digital, Cox Reps. “With this integration, the buyer can easily place ads in both TV and digital spaces. This creates a more seamless buying experience, and is a step closer to broadcast and digital convergence.”
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitt
About Cox Reps
Cox Reps is a leading sales organization that targets the local television and digital advertising market on a national scale. It represents television stations in markets covering more than 90 percent of U.S. television households, with $3 billion in TV billing, annually. Cox Reps expertly and efficiently delivers targeted, digital advertising and multi-screen opportunities for advertisers on thousands of verified display and mobile sites. Cox Reps is owned by Cox Media Group. Learn more at www.coxreps.com.