Keynote Features Live Video Appearance by Melinda Gates, Report on #Womenslives Partnership with Public Radio International, Interview with #BlackLivesMatter Founder Patrisse Cullors by Essence Magazine Editor-in-Chief Vanessa De Luca
NEW YORK – SheKnows Media, a leading women’s media company with more than 80 million unique visitors per month* and 162 million social media fans and followers, announced a new Kick-Off Keynote for its flagship annual conference, #BlogHer15: Experts Among Us, taking place July 16-18 in New York City. The event is the largest gathering of predominantly women content creators, designed to inspire and empower women.
“Our data have long confirmed the passion many women in social media bring to quality conversations about current events. I expect our community to be excited to learn the long-term vision these women clearly bring to media and to advocacy.”
The two-part keynote will begin at 5 p.m. Eastern on Thursday July 16, and will address the following:
- Public Radio International (PRI) CEO Alisa Miller and SheKnows Media Chief Community Officer and BlogHer Co-Founder Lisa Stone will report on the impact of the joint initiative, #womenslives. As a social publishing incubator, #womenslives was developed to amplify PRI-produced global news coverage about women and girls via the social commentary and reach of the SheKnows community. As part of this segment, Melinda Gates, Co-Chair of the Bill and Melinda Gates Foundation, will join live by video to discuss the critical role of storytelling and its contribution to achieving meaningful change for women and girls worldwide.
- The Keynote will then feature a conversation between Essence Magazine Editor-in-Chief Vanessa De Luca and #BlackLivesMatter Co-Founder Patrisse Cullors. #BlackLivesMatter was created by Cullors and two Co-Founders, Alicia Garza and Opal Tometi, in response to George Zimmerman’s acquittal in the death of African-American teenager Trayvon Martin. Since then it has become the rallying cry of the modern civil rights movement and a cultural touchstone. De Luca was at the helm of Essence Magazine for the February 2015 issue, which for the first time in its history featured a black background with the words, “Black Lives Matter” instead of an image.
“These keynote speakers are creating and leading some of the world’s most important conversations about human society. It will be an honor and a priority to hear their stories live and in person,” said Lisa Stone, SheKnows Media’s Chief Community Officer and BlogHer Co-Founder. “Our data have long confirmed the passion many women in social media bring to quality conversations about current events. I expect our community to be excited to learn the long-term vision these women clearly bring to media and to advocacy.”
* comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.
About SheKnows Media
SheKnows Media is a leading women’s media company with more than 80 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.) and 162 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.