Provides useful financial content to consumers while generating revenue stream for bloggers
BOSTON – FinMason, a financial education company that provides free, unbiased, web-based investment tools for retail investors, launches a digital ad network designed to generate advertising revenues for the financial services and financial blogging industries, while providing their readers with a valuable investment risk tolerance tool.
“After the substantial rise in the equity markets over the last several years, we are on a mission to make sure that all investors know how much risk should be in their portfolios and rebalance accordingly”
Instead of the traditional “banner ads,” the network utilizes FinMason’s patent-pending FinScore Risk Calculator, an online risk tolerance calculator that incorporates a useful native advertising function. The power of the FinScore Risk Calculator is that investors can explore their risk tolerance by selecting from the risk profiles of actual portfolios. This enables users to measure their risk tolerance directly, without relying on potentially confusing psychological questionnaires.
Users can then go on to see if their current portfolio matches their risk tolerance and, hopefully, take action if it does not. Advertisers pay to have their portfolios included amongst the risk profiles shown to the user, but the analysis is the same, unbiased, independent analysis as in all of FinMason’s products.
“After the substantial rise in the equity markets over the last several years, we are on a mission to make sure that all investors know how much risk should be in their portfolios and rebalance accordingly,” said Kendrick Wakeman, CEO of FinMason. “Having the right amount of risk in your portfolio is so important that we think all investors are entitled to this information free of charge. By launching an ad network based on our FinScore Calculator, investors potentially avoid a bad retirement outcome, bloggers get additional revenue to carry on with their educational work, and advisory firms may get introduced to investors who say they want help.”
For more information about FinMason’s FinScore Risk Calculator, please visit http://finmason.co/FinScoreRiskCalc
About FinMason
FinMason is a Boston, Mass.-based financial technology firm dedicated to providing financial education to consumers. FinMason’s leading product, The Finspector, is a free, unbiased, web-based investment research tool for all retail investors. For more information, visit http://finmason.co/about.
via BusinessWire
