Facebook Mobile Measurement Partner now measuring install campaigns on Instagram
San Francisco – AppsFlyer, a leading mobile marketing attribution analytics platform and Facebook Mobile Measurement Partner (MMP), announced that it can now track the effectiveness of mobile app install campaigns on Instagram. Launched in conjunction with Facebook’s new mobile app install program via Instagram, AppsFlyer’s platform-level integration enables app marketers to measure Instagram campaign results in order to optimize lifetime value and overall advertising effectiveness.
With more than 300 million mobile consumers sharing more than 70 million photos and videos each day, Instagram is one of the largest mobile destinations in the world. The introduction of mobile app install ads on Instagram allows app marketers to reach active and highly engaged mobile users at scale, while AppsFlyer’s attribution analytics platform provides the independent and unbiased reports necessary to ensure that Instagram install campaigns provide a positive return on investment.
Game developer Product Madness is one of the first advertisers using AppsFlyer to measure Instagram app install campaigns. “As a leading, mobile-first social platform, Instagram focused our social interactions on visually-rich communications rather than text-centric conversations, changing the way we communicate as a community and as marketers,” said Patrick Witham, Sr., Mobile User Acquisition Manager, Product Madness. “The new AppsFlyer-Instagram integration allows us to measure the impact of these rich interactions, optimizing our Instagram advertising and community engagement in real-time for optimal impact. This is a game changer for mobile app marketers, and Instagram advertisers.”
AppsFlyer provides app marketers with real-time access to campaign data including impressions, clicks, cost and more, directly alongside post-install activity such as in-app purchases, sessions, ARPU, LTV, ROI and others—all through a centralized, easy-to-read dashboard. Instagram advertisers can take advantage of AppsFlyer features such as cohort analysis, retention report, full funnel reporting and OneLink smart deeplinking in order to further analyze and improve the performance of Instagram app install campaigns.
“I’m extremely excited about this integration, as it reminds me of 2012 when we started working with Facebook to release the Facebook Mobile App Install Ads. We’ve seen over 1,000% growth every year since then, and I’m confident that with Instagram that growth will accelerate,” said Oren Kaniel, co-founder and CEO of AppsFlyer. “We are committed to making sure we stay on the cutting edge of the app marketing industry, and we are very pleased to integrate with the Instagram Ads API to make our attribution analytics available at the early stages of this important program in order to help marketers generate the best results possible.”
Existing AppsFlyer customers can contact their account managers with questions regarding Instagram advertising analytics. New customers can request a free demo or sign up for an account through the AppsFlyer website at www.appsflyer.com.
About AppsFlyer
AppsFlyer is a leading mobile advertising attribution & analytics platform that enables app marketers, brands and ad agencies to optimize their marketing spend by measuring their campaigns across more than 1,200 integrated mobile ad networks, including on Facebook, Google and Twitter. A single real-time dashboard gives users all the tools they need to achieve the biggest return on their marketing dollars, including campaign ROI, lifetime value, retention reports, attribution analytics, cohort analysis, retargeting attribution, TV ads measurement, OneLink smart deeplinking and more. The platform currently measures more than $1 billion in annual mobile ad spend and more than 300 million mobile app installs every month. Clients include The Wall Street Journal, L’Oréal, Baidu, Samsung, Mail.Ru and Hipmunk. For more information, visit www.appsflyer.com.
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