Infographic: Adverscience – Harnessing Science to Enhance Ad Creative

new infographic from Celtra is looking at advertising’s effect on the brain

Looking at the science behind advertising, this infographic shows how our brains perceive and respond to ads. The impact of design on the brain is far more powerful than most people realise. When building a creative ad there has to be a perfect balance between the art and the science of creative messaging to induce the right emotions and make it memorable.

Celtra Adverscience