CraveLabs Announces Real-Time Mobile Attribution, Media Planning Features

BOSTON – CraveLabs ( recently introduced the latest features of its industry-leading location tech platform, DropIn, to select partners. CraveLabs conducted a wider release leading up to New York’s Advertising Week and Boston’s FutureM and in anticipation of a general roll out in 2016.

Included in the release is CraveLabs’ real-time attribution for mobile advertising, allowing brands to connect and see impact of efforts across the digital and physical world in real-time.

CraveLabs is currently utilizing its mobile attribution feature to measure performance and deliver intelligence for brick and mortar businesses. Initial customers have been able to measure a greater than 4x lift in foot traffic and can now concretely identify mobile advertising’s impact on real world behavior.

In addition to the real-time attribution, CraveLabs’ location analytics tools enable media planners to plan location-based budgets ahead of time, aligning spends with real-world location. The location analytics tools systematize operations by providing intelligence for media planning with frictionless scale.

Both of these features are built on the DropIn platform which processes over 80 billion location enabled requests and over one trillion data points each month, across hundreds of millions of discrete locations.

In Q4 and beyond, CraveLabs will continue to drive forward its industry-leading technology, developing cutting-edge solutions for mobile advertising, business intelligence, and more.

via BusinessWire