Vincent Errico joins company to drive digital growth across brand portfolio
TMBI, formerly known as Reader’s Digest Association, doubles down again on digital
NEW YORK – Trusted Media Brands, Inc. (TMBI), an iconic, multiplatform media company, announced the appointment of Vincent Errico as Chief Digital Officer. In this new position, Errico will be responsible for continuing to grow digital audiences and revenue across TMBI brands including Reader’s Digest, Taste of Home, The Family Handyman and the entire TMBI portfolio. He will report directly to President and CEO, Bonnie Kintzer.
“As Trusted Media Brands continues its transformation, Vince’s vast experience in digital innovation and growing strong consumer brands are paramount in building our roadmap for the future,” said Kintzer. “His background in strategic, revenue-focused product and content development, customer acquisition and retention, and e-commerce will serve a vital role as the company continues to evolve.”
A global executive with more than three decades of digital strategy and management experience, Errico most recently spent eight years at Everyday Health Inc. There, he ascended to the position of SVP and general manager of Lifestyle Properties after serving in several senior marketing and general management roles for such brands as South Beach Diet and What to Expect. Errico also held global strategic planning and marketing roles at major financial services companies including American Express Company, Visa International and Charles Schwab & Co., Inc.
As Chief Digital Officer, Errico will focus on further bolstering the TMBI digital footprint, whose brands reach more than 53 million UVMs and 40 million social media fans. In the past year, Trusted Media Brands, Inc. has signed on more than 350 new advertising partners and landed programs with Toyota, Nestle and other Fortune 100 advertisers. Earlier this year, TMBI also launched EnrichU, a robust e-learning portal that features a suite of online courses in Food and Cooking, Home Improvement, and Health and Wellness.
Errico earned an MBA from Columbia Business School and a Bachelor of Arts in German literature from the University of California at Berkley. He resides in New York City.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. (TMBI), formerly known as The Reader’s Digest Association, Inc., is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home the world’s largest circulation food media brand, Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. TMBI reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
