In one of the world’s largest user-generated content (UGC) communities, ad options featuring consumer content deliver better resultsease-story”>
NEW YORK – Offerpop, provider of the leading visual user-generated content (UGC) marketing platform, announced its integration with the Instagram Ads API. The integration will allow marketers to use Offerpop’s platform to collect, curate and secure the rights to showcase high-quality brand UGC in ads on Instagram. By leveraging visual UGC ads in a UGC environment, brands can improve and showcase native ads that resonate loudly, align with the consumer’s Instagram experience and deliver better results for engagement, increased click-thru rates and lifts in conversion.
“Hundreds of millions of people turn to Instagram to express themselves visually and creatively, and many of them are using the platform every day to celebrate and engage with their favorite brands”
One out of every five minutes U.S. consumers spend on their smartphones is devoted to scrolling Instagram and Facebook, according to Facebook. These channels are home to heavily engaged users creating, sharing and hashtagging photos and videos that feature their favorite brands. Brands already see more than double the click-thrus when using UGC in their ads versus non-UGC ads. The newly available integration enables marketers to use Offerpop’s platform to collect and secure rights to UGC across channels, encourage users to create more and leverage it in Instagram advertisements that consumers deem more authentic, relevant and trustworthy.
“Hundreds of millions of people turn to Instagram to express themselves visually and creatively, and many of them are using the platform every day to celebrate and engage with their favorite brands,” said Prakash Mishra, chief technology officer and co-founder of Offerpop. “Now, native UGC ads on Instagram, coupled with Offerpop’s innovative rights management process and predictive capabilities that identify which content resonates loudest with audiences, are changing how brands approach advertising. They are connecting with consumers in a more authentic and engaging manner. We look forward to working with our customers to transform how they advertise.”
Offerpop’s integration with the Instagram Ads API gives brands the choice to showcase UGC in a single image, a video or a carousel ad with multiple images. UGC Instagram ads include captions and call-to-action buttons to drive desired consumer behaviors, such as visiting brand websites and receiving product information. Throughout the purchase path, Offerpop customers find visual UGC typically increases conversion rates by 10 percent.
Offerpop’s visual user-generated content (UGC) marketing software-as-a-service (SaaS) platform empowers brands to encourage and leverage user-generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London, San Francisco and Portland, Oregon. For more information, visit www.offerpop.com.