Agreement Supplies Adobe Audience Manager DMP with Datonics Data
NEW YORK – Leading online data marketplace Datonics has entered into a strategic alliance with Adobe, providing Adobe customers access to Datonics data within Adobe Audience Manager, its data management platform (DMP). Advertisers and publishers using Adobe Audience Manager can now elect to access Datonics data in order to enhance existing audience profiles for improved targeting, analytics, ROI maximization and monetization.
Datonics’ 450+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted searches for products and services, enable marketers to engage with consumers who are most likely to respond to their offering. This unique and proprietary data set will expand the audience profiles Adobe customers are building and leveraging with Adobe Audience Manager.
Using Datonics data within Adobe Audience Manager, advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Adobe Audience Manager combines attributes from multiple data sources into audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences and identify the audience segments that are unique to their business.
“We are thrilled to be working with Adobe and allowing their customers to easily use our data,” said Michael Benedek, CEO of Datonics. “Through this deal, advertisers and publishers benefit from data sources that allow for more precise targeting, analytics, and monetization.”
“As advertising becomes more automated, marketers and publishers alike are looking to data to drive their advertising and monetization initiatives,” said Rich Phillips, sr. manager business development, Adobe. “Without accurate data, success is out of reach. We’re glad to be integrating Datonics’ data within Adobe Audience Manager to enhance data customers can use to increase efficiency.”
“Getting our clients connected to the right audience is why we exist. Any level of data that is this robust and customizable will help us spark greater and more relevant connections with people,” said Kelley Maves, SVP, Data Solutions and Product Management at VivaKi. “As a partner to both Adobe and Datonics, we are confident that this integration will deliver an unparalleled level of audience data to our clients.”
About Datonics
Datonics (www.datonics.com), a subsidiary of AlmondNet, is the Internet’s leading aggregator and distributor of highly granular and proprietary search, purchase-intent, and life-stage data. Datonics’ 450+ pre-packaged segments and unlimited number of custom keyword-derived segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI).
