New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing
NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced the appointment of Joe Laszlo to the role of Vice President, Industry Initiatives.
Over the past four years, Laszlo has served as Senior Director of the IAB Mobile Marketing Center of Excellence, playing a key part in furthering the organization’s mission to grow the mobile advertising arena. In his new Industry Initiatives position, he will take on a broader role to supervise the work and output of the majority of the IAB committees and councils, reporting to Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB. He will help set the agenda for these critical industry groups and ensure the high quality of their deliverables, in the form of research, best practices development, thought leadership seminars, whitepapers, and other activities.
“Joe’s contributions to the Mobile Center have had a positive impact on the mobile landscape as a whole,” said Bager. “His deep insights into the digital ecosystem and intricate knowledge of the issues that we face as an industry are sure to prove even more valuable in this new role.”
“I’m thrilled by the opportunity to bring my mobile experience to this central role—a vital ingredient as the IAB has evolved into a mobile-first organization,” said Laszlo. “With this move we are establishing direct links between the core IAB committees and the Mobile and Video Centers of Excellence, which will ensure that all IAB initiatives are designed from the start to address the needs of an increasingly cross-device and video-centric digital world.”
Prior to joining the IAB Mobile Center, Joe Laszlo served as the Director of Research at IAB from September 2007 through December 2010. Before that, he had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.
Laszlo holds an MA from the Fletcher School of Law and Diplomacy at Tufts University and a BA from Columbia University.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.