MIAMI – Univision Digital, the digital division of Univision Communications, Inc. (UCI), the leading media company serving Hispanic America, announced that renowned Spanish journalist and digital pioneer Delia Rodríguez has been named deputy managing editor for Audience Engagement. She will report to Borja Echevarría, vice president of Digital.
The foremost global expert on the subject of virality in Spanish-language journalism, Rodríguez will bring her wide-ranging, hands-on experience as a highly successful online communicator, reporter, editor, blogger and author to UCI as part of the company’s ongoing focus on augmenting its digital offerings and attracting the best and most diverse digital talent in the world. She will enhance Univision’s digital news front by helping establish editorial strategy to drive audience engagement and virality through the development of relevant, innovative multi-platform content tailored to the Spanish-speaking online community in the U.S.
Before joining Univision Digital, Rodríguez was the editor-in-chief of Verne, the social media content website of Spain’s largest daily newspaper, El País. Previously, she served as editor of El Huffington Post, launched El País and Condé Nast’s joint online fashion magazine S Moda and wrote the Trending Topics blog for El País. She is also an accomplished author whose book, Memecracia (Memecracy), an analysis of how the “meme” contagion and other viral phenomena are affecting contemporary society, has received critical acclaim.
“We are thrilled to welcome Delia to our digital team,” said Isaac Lee, president of News and Digital for UCI and CEO of Fusion. “As an extremely talented journalist who has devoted most of her career to breaking new ground in the fast-changing world of digital media, she has not only studied the subject of content virality in depth, but has also put it into practice with enormous success. We are confident that she will make extraordinary contributions to Univision and help provide our audiences with innovative content that informs, educates and entertains on any platform they prefer.”
Rodriguez holds a degree in Journalism from Universidad Complutense in Madrid, Spain.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for FUSION, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
