Latest AOP and Deloitte Report reveals publishers have seen annual revenue growth of 23.8% in online video
London, UK – Deloitte, the business advisory firm, and the Association of Online Publishers (AOP) have released findings from the latest Digital Publishers Revenue Index Report (DPRI). According to the report, UK publishers have experienced significant growth in online video, which saw an increase of 23.8% in Q3 2015 when compared with the same quarter last year.
The report also shows mobile advertising revenue for portable devices continues to experience year-on-year growth of 16.2%, with all growth being attributed to phone display advertising. Tablet advertising revenue, however, maintained its decline with a -23% decrease in Q3 2015 compared to the same period in 2014.
Richard Reeves, Interim MD at AOP, commented: “It is promising to see publishers beginning to successfully monetise online video, with some experiencing significant growth in advertising revenue. Many premium publishers have invested a lot of time and resource into ensuring their online video offer reflects their brand identity and resonates with the audience, enhancing the overall reader experience rather than detracting from it.
“Content marketing type formats are moving forwards, and during the next quarter we will be working closely with Deloitte to collect more specific data exploring how AOP members are utilising such formats to drive digital publishing revenue.”
| UK Digital Publisher Advertising Revenue Growth Q3 2015 vs. Q3 2014 AOP & Deloitte DPRI Report |
|
| Digital advertising format | % Change* |
| Total | 3.8% |
| Online video | 23.8% |
| Recruitment | 1.5% |
| Sponsorship | 11.6% |
| Display | -3.2% |
| Classified | 9.0% |
| Mobile (smartphone, tablet) | 16.2% |
Industry average derived from revenue data supplied by 23 AOP publisher members.
The AOP Sentiment Index report, a section of the DPRI which measures how AOP board members anticipate the market will perform over the coming year, shows that two-thirds (65%) of participants continued to experience positive growth since Q3 2014, with almost a quarter (22%) displaying an annual growth of more than 25%.
Howard Davies, Deloitte media partner, said: “The optimism that we have seen in the industry over the last few months has been proven with positive year-on-year growth rates for both mobile and online video advertising. Significantly, the growth in online video has surpassed that of mobile for the first time since Q4 2014. Not only is this an indication that publishers have an improved understanding of how to use the advertising medium, but audiences are also more accepting of online video advertising.”
When asked about sources of future growth, nearly all participants (91%) cited introduction or expansion of products and services as their focus, additional to a continued overall focus on advertising revenue.
| UK Digital Publisher Advertising Growth 2014 – 2015 (Year on year growth) AOP & Deloitte DPRI Report, Q3 2015 |
||
| % Growth | ||
| Year | Mobile** | Video*** |
| Q4 2014 | 90.0% | 20.2% |
| Q1 2015 | 80.0% | 17.1% |
| Q2 2015 | 21.5% | 15.1% |
| Q3 2015 | 16.2% | 23.8% |
About Deloitte
In this press release references to Deloitte are references to Deloitte LLP, which is among the country’s leading professional services firms.
Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.
The information contained in this press release is correct at the time of going to press.
About The Association of Online Publishers
The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. For more information please visit www.ukaop.org.
