Through the company’s Actionable Cohort Analysis, YouAppi’s technology enables automatically identifying the best performing user segments based on usage behaviors and patterns
New York, NY – YouAppi, a pioneer in data-driven mobile customer acquisition, is rolling out the company’s Video Mobile User Acquisition solution after several months of testing.
With video the 2nd most effective user acquisition channel (behind social media), according to research from VentureBeat Insights, YouAppi has added video mobile user acquisition to take advantage of the strong user adoption of video.
YouAppi’s OneRun mobile user acquisition platform now enables marketers and agencies to include video ads in user acquisition campaigns, which have proven to be particularly effective targeting user cohorts including Games, Lifestyles and Entertainment based on initial campaign results for YouAppi’s clients. Through YouAppi’s Actionable Cohort Analysis, clients benefit from automated technology which offers category and sub-category level insights regarding the types of applications and activities that a user is engaging with based on their interests and usage patterns. The combination of video user acquisition campaigns more effectively targeting users via YouAppi’s Actionable Cohort Analysis technology results in more cost-effective user acquisition campaigns.
According to Business Insider’s US Digital Media Ad Spend Report, “Digital video ad spending is rising faster than search and display, as marketers embrace the format because of its stronger impact compared with traditional display ads. US digital video ad revenue will rise by a CAGR of 21.9%, to reach $13.3 billion by year-end 2020. Mobile’s share of digital video revenue will reach nearly 50% in 2020, almost doubling from a 25% share this year.”
“With video a strong performing acquisition platform for key user cohorts, YouAppi is expanding our OneRun platform to include video user acquisition campaigns,” said Moshe Vaknin, CEO and founder, YouAppi. “By utilizing YouAppi’s Actionable Cohort Analysis technology, we’re able to use our algorithms to uncover the most relevant categories and sub-categories to target with video-based user acquisition campaigns to deliver users with the greatest Lifetime Customer Value.”
With the addition of video user acquisition, YouAppi’s OneRun Platform combines the power of machine learning with our proprietary predictive algorithms, analyzing over 250 terabytes of data every day proven running 12,000 campaigns for 300 leading global advertisers. YouAppi’s Team leverages the power of OneRun to ensure that you pay the right price for the right conversion based on each advertiser’s KPIs.
YouAppi reaches 1.1 billion mobile profiles across 3,000 mobile apps and sites targeting users in 200 countries via 100 billion monthly impressions.
About YouAppi
YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi’s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.1B users, converting data into profitable users. For more information, visit www.youappi.com.
