MIAMI BEACH, Fla. – Mediaspectrum, Inc.® announced News Corporation’s Dow Jones & Company has expanded its trust in the Mediaspectrum platform with upgrade deployments and newly consolidated advertising production operations for The Wall Street Journal and New York Post.
“With this integration, we’re confident a unified platform will prove even more valuable for our business in terms of process automation, efficiencies and cost savings.”
The Mediaspectrum AdWatch production platform has successfully been in place at both groups since 2007, installed to replace previously existing and manual ad production workflows for a more streamlined, cost-effective approach. The Wall Street Journal and New York Post have completed efforts to standardize onto a single, consolidated Mediaspectrum AdWatch solution to track and manage ad production workflows and further reduce technology expenses.
“Since we first moved over to Mediaspectrum, our groups have seen tremendous improvements in how they operate and control the ad production lifecycle,” said Gary Cender, Director of Information Technology at Dow Jones & Company. “With this integration, we’re confident a unified platform will prove even more valuable for our business in terms of process automation, efficiencies and cost savings.”
In addition to the AdWatch consolidation, deployment is underway to expand the platform’s influence at The Wall Street Journal – with Mediaspectrum replacing a prior legacy solution in order to support the publication’s entire display advertising workflow. Also in progress, all existing Mediaspectrum software in place at The Wall Street Journal and New York Post will be upgraded for compatibility with the latest HTML5 user interface.
“It’s been a great privilege to support The Wall Street Journal and New York Post as they’ve worked to expand their Mediaspectrum platform,” said Alain D. Bandle, CEO at Mediaspectrum. “This upgrade and consolidation project brings Dow Jones the most elegant and modern ad production suite in the world and puts them in an excellent position to continue to grow their business with existing resources.”
About Mediaspectrum
Mediaspectrum is the premier technology for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum. Our 100% cloud-based platform provides a unique environment to consolidate and achieve these objectives, streamlining processes and managing content in order to reduce costs, increase revenues and improve the customer experience. Mediaspectrum is a Miami-based company with approximately 150 employees worldwide, with additional offices in Boston, London, Moscow, Sydney and Zug. We are found on the Web at http://www.mediaspectrum.net.
via BusinessWire
