Revcontent Launches Language Targeting As Another Hypergranular Targeting Layer for Advertisers

SARASOTA, Fla. – Revcontent, the world’s fastest growing content recommendation network, recently added a layer of targeting granularity for their advertisers with another industry-first targeting tool, Revcontent Language Targeting. Revcontent Language Targeting allows partners to target and optimize based on a user’s selected language in their browser settings, delivering highly targeted content and maximizing the data in real time.

Revcontent Launches Language Targeting As Another Hypergranular Targeting Layer for Advertisers

Richard Iwanik-Marques, Vice President of Marketing at Revcontent, said, “We’re very excited about this release and can’t wait to see what our partners do with this added level of targeting control. Advertisers no longer have to limit their Spanish campaigns to users in predominantly Spanish-speaking countries in Central and South America, for example. As the second most popular language in North America, there are millions of Spanish speaking users engaging with online content at any given moment. Revcontent Language Targeting will enable our advertisers to drive engagement and monetization to heights they’ve never seen before by connecting with these readers on a very personal level.”

Unlike geotargeting which allows advertisers to target users by their location, Revcontent Language Targeting allows advertisers to choose from 11 different languages to target users anywhere in the world on exclusive, branded placements around the web.

At launch, the available languages for advertiser targeting are English, Spanish, Chinese, German, French, Hindi, Arabic, Portuguese, Russian, Bengali, and Japanese.

Following closely on Revcontent’s release of patent-pending tools Revcontent Audience Targeting, Revcontent Brand Targeting, and Revcontent Mobile OS Targeting, Revcontent Language Targeting is the latest tool Revcontent’s partners can utilize to drive exponential increases in engagement and sales by making data-driven decisions in real time.

Revcontent powers over 150 billion monthly content recommendations and is dedicated to serving partner needs by expanding globally and launching innovative technology designed to maximize revenue for their partners. With existing partners constantly entering exclusive content recommendation partnerships, Revcontent proves its dedication to serving partner needs first and foremost.

via BusinessWire