Following the launch of the full-stack AppNexus Publisher Suite, the company emerges as clear rival to Google’s publisher business
New York – AppNexus, the world’s leading independent advertising technology company, announced signed deals in the second half of 2015 with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst, and NASDAQ. The announcement follows closely on the heels of both the company’s launch in early November of the AppNexus Publisher Suite, the industry’s only open and transparent full-stack alternative to Google’s publisher product suite, and a major expansion of its global technology partnership with Microsoft.
“In 2015, AppNexus launched the first natively programmatic, next generation publisher ad stack to give digital publishers an open, independent alternative to legacy platforms like DFP,” said Ryan Christensen, SVP & GM of the AppNexus Publisher Technology Group. “We’re now establishing relationships with the world’s preeminent digital content producers. We expect to see a major inflection point in 2016 and emerge as the leading platform for publishers.”
The steady growth of AppNexus’ publisher business—spend on AppNexus’ SSP publisher clients has grown tenfold in the past year—is an outcome of major investments in technology and talent. The recently-launched AppNexus Publisher Suite offers customers access to demand via the industry’s leading open exchange; Open Dynamic Allocation across real-time bidding, deals, automated guaranteed, header bidding, and mediation; complete cross-channel visibility through Yieldex, the industry’s preeminent forecasting and analytics tool; and AppNexus’ buy-side capabilities for audience extension with a 100% cookie match, margin controls, and reporting.
“Our key points of differentiation are superior forecasting, yield management technology, and our independence,” continued Christensen. “Our focus is technology. We don’t compete with our clients in their media or consumer businesses. We focus solely on building a platform that delivers the world class results.”
ABOUT APPNEXUS
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s leading independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com
