The Luxembourg-based pay-TV operator will use Ensighten to transform its business and accelerate customer relevance and growth; expects 200 percent increase in marketing ROI within one year
London, UK: Ensighten, the global leader in omni-channel data and tag management, announced that M7 Group, one of Europe’s fastest growing cross-regional pay-TV operators, has selected the company’s omni-channel data platform to fundamentally change how it engages with its customers across Europe, as well as enhance opportunities for advertisers to provide more relevant messages.
The M7 Group, which operates satellite and IPTV platforms across Europe, will leverage Ensighten Manage, the leading enterprise tag management system (TMS), and Ensighten Activate, an omni-channel data collection and customer profile management solution that delivers a single view of the customer. M7 chose Ensighten for its true enterprise-class TMS capabilities, including enhanced data privacy and security capabilities, enterprise workflow management, and trusted reputation among major global brands.
Ensighten will help M7 move away from a third-party model to an in-house e-commerce model that is reliant on delivering more timely and relevant advertising and personalized content to customers across Europe. Ensighten gives M7 the mission-critical infrastructure for e-commerce it needs to seamlessly deploy any third-party technology, as well as unify disparate customer data sources, including marketing channels, CRM systems, mobile devices, boxes, and more. By creating a single unified view of the customer, M7 will be able to achieve its goal of driving highly personalized advertising in each country. The company will use additional attribution and analytics capabilities from Ensighten to help advertisers quantify and optimize campaign investments.
“My vision is to make the delivery of television to our visitors and subscribers as relevant as possible,” said Harold Groeneveld, Director of Online Sales at M7 Group. “This will become increasingly possible as more TV goes online – but only if we work with companies like Ensighten to harness the power of customer data in a way that is EU cookie and privacy compliant. The Ensighten platform offers us a way to better understand and support our subscribers today and in the future as we offer new services, taking into account all of the M7 Group properties and opportunities for growth.”
M7 Group will be able to use the global Ensighten implementation to break open information silos and make it easier for marketing teams across Europe to work together based on common, centralized information. Using Ensighten, M7 expects to drive a 200 percent increase in marketing ROI within the next year, and to help pave the way for even more targeted advertising and content.
“We are excited to be serving as a catalyst for helping M7 transform its business model, and to help accelerate customer insight and growth across all Europe,” said Ian Woolley, General Manager for EMEA at Ensighten. “Organizations like M7 are seeing the value of using a vendor like Ensighten as a single, go-to source of customer data to help drive smarter and more consistent customer interactions across all touch points. We are looking forward to partnering with M7 to help the company achieve its omni-channel goals and drive more business.”
About M7 Group
M7 Group SA was established in October 2009 in the Grand-Duchy of Luxembourg and is the European provider of satellite and IP-based services for consumers and business customers. M7 Group operates the following brands: CanalDigitaal and Online in the Netherlands, TV Vlaanderen in Flanders and TéléSAT in French speaking Belgium, AustriaSat/HD Austria in Austria, Skylink for the Czech and Slovak market and AustriaSat Hungary for the Hungarian market. All brands offer tailor made packages for clients adapted to the local culture and language in these countries. Today M7 Group SA provides more than 3 million viewers with hundreds of radio and television channels in digital and HD quality. Since 2011 M7 Group SA also provides Internet and VOIP services to their customers in The Netherlands and Belgium. To learn more visit www.m7group.eu.
For further information please contact M7 Group at tel. +352 260 961 00 or via press@m7group.eu.
About Ensighten
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. Ensighten’s foundational platform enables enterprises to drive true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives, and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world’s leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten’s single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com.
