Adbrain Now Offers Clients A Device Graph Tested Against LiveRamp’s Deterministic Data
San Francisco & London – Adbrain, a leading data intelligence company today announced an enhanced partnership with LiveRamp to offer better customer recognition across devices. Clients can now purchase a version of Adbrain Device Graph that has been tested against LiveRamp’s deterministic cross-device data, enabling targeting and measurement of user behavior across devices with greater accuracy and confidence. The announcement coincides with RampUp 2016, the premier conference for leaders in AdTech hosted by LiveRamp.
Paul Turner, Adbrain’s Chief Commercial Officer today commented, “We are thrilled that LiveRamp will now provide us with deterministic data to test and improve the accuracy of Adbrain Identity Cloud. The joint offering provides unprecedented opportunities for clients to target, measure, and connect 1:1 with their customers using a device graph enhanced with the trusted stamp of LiveRamp’s market-leading deterministic data.”
Anneka Gupta, Chief Product Officer at LiveRamp, added, “Adbrain’s cross-device matching technology enables brands to gain deeper and richer insights into customer behavior and enhances their ability to reach target audiences across devices and platforms.”
Adbrain empowers marketers to regain control of their customer relationships in today’s hyperconnected, yet highly fragmented world. Working directly with Adbrain, or through the company’s partner network, marketers are able to identify, target and measure their customers as they switch between multiple devices, channels and platforms. Adbrain Identity Cloud creates an actionable single customer view that drives tangible ROI and provides deep insights into how customer behavior is changing, without infringing on privacy concerns.
Data driven marketers interested in seamless targeting and measurement across devices can get in touch with their local Adbrain representative at hello@adbrain.com.
About Adbrain
Adbrain is a leading data intelligence company that powers marketers & their partners to regain control of their customer relationships in today’s hyper connected, yet highly fragmented world. Working directly with Adbrain, or through the company’s partner network, marketers are able to target, measure and connect with their customers as they switch between multiple devices, channels and platforms. Adbrain Identity Cloud creates an actionable single customer view that drives tangible ROI and provides deep insights into how customer behavior is changing, without infringing on privacy concerns. Adbrain is backed by Octopus Ventures, Notion Capital and Cisco Investments with offices in San Francisco, New York and London. For more information, visit: www.adbrain.com.
About LiveRamp
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
