Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory
- Revenue of $144 Million
- 50 percent Organic Year-Over-Year Growth
- 500 percent Year-Over-Year Mobile Revenue Growth
- Ranked First in Unique Viewers Worldwide According to comScore
LONDON – Teads, the global leader in native video advertising and a monetization platform for publishers, announced record results for 2015, reporting a revenue of $144 million representing a 50 percent organic growth year-over-year (YOY). In Euros, the Luxembourg headquartered company registered 70 percent YOY growth. The company was EBITDA-positive for the fourth year in a row.
Bertrand Quesada, CEO said, “2015 was the year when Teads became truly global. Our U.S. operations, launched in 2013, experienced tremendous growth while Europe and the UK were very solid. The outstream video advertising format that we’ve pioneered in Europe since 2012 is rapidly becoming mainstream. Its potential is bigger than pre-roll, as it opens an unprecedented opportunity for publishers to better monetize their mobile traffic.”
Teads’ native video advertising platform has been adopted by hundreds of the most prestigious publishers all around the world, including The Washington Post, Reuters, Forbes, Mashable, Le Monde, Les Echos, Die Welt, The Guardian, The Telegraph, La Repubblica, Il Messaggero, ABC, Nikkei, Asahi, O Globo, and more.
Massive mobile video inventory
Thanks to the availability of its inRead video technology on iOS and Android, for mobile web and in-App, Teads’ reach has grown up to 745 million monthly unique visitors, including 425 million on mobile and 320 million on desktop.
According to comScore’s December 2015 Video Metrix data, Teads’ native video platform is now ranked first in unique viewers worldwide in the Video Ad Ecosystem report, surpassing Facebook’s LiveRail, AOL’s Adapt.tv, Yahoo’s Brightroll, Videology and SpotX.
Pierre Chappaz, Executive Chairman commented, “Teads is delivering on its promise to reinvent video advertising. We offer the largest and most premium mobile video inventory to programmatic buyers globally. This is a game changer in the programmatic world, where only 20 percent of the inventory is mobile. The future of mobile video advertising will rely on native formats over pre-roll.”
Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and monetize it through Teads sales force, their own sales force, or programmatic buying.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.