ADARA Accelerates European Growth with Strategic New Sales and Marketing Hires

Global Travel Data Platform Recruits New Leaders to Drive UK, Germany, Austria, Switzerland, France and Belgium Market Expansion

MOUNTAIN VIEW, Calif.ADARA, the global travel data platform, continues its European market expansion, announcing four new senior sales and marketing hires focused on building the company’s offering across key markets in the UK, Germany, Austria, Switzerland, France and Belgium.

Leading the European Team from ADARA’s Barcelona office, Sara Pastor joins the company as Commercial Director for Europe. Pastor brings to ADARA over 10 years’ travel industry experience in technology, e-commerce and advertising at Travelzoo, ASAP Worldwide, Cisco Systems and most recently, LivingSocial where she led teams in Europe and Miami and managed Global Strategic Accounts.

Pastor says: “I am excited to join ADARA at this time of rapid growth in Europe and look forward to leveraging my experience to help brands better leverage data driven communications powered by the world’s best travel data.  We are seeing great demand for marketing solutions fueled by first party intent data from major businesses in the region. I will be working with the team to deliver strategic long-term partnerships that turn big data into business results for the European market.”

Joining Pastor are Larissa Lampe and Maxime Terpman who will contribute to ADARA’s wider European sales efforts as Commercial Directors of DACH and France & Belgium, respectively. Lampe held roles at Yahoo!, TGlobal, Turismo and Nestle before joining travel search engine Kayak as Sales Manager for DACH. Terpman began his career in risk management, and brings with him a wealth of programmatic knowledge following three years as Sales and Business Development manager at RadiumOne in Paris.

Additionally, Steve Hawker joins ADARA as Marketing Director for EMEA and APAC based in the London office, replacing David Morrow who has been promoted to Vice President, Global Marketing working from ADARA’s Mountain View, California global headquarters. Previously, Hawker developed and executed marketing strategies as Amobee’s Head of Marketing for EMEA and as The Guardian’s Trade Marketing Manager, as well as holding sales and marketing positions at Primesight and River Publishing.


ADARA leverages global proprietary travel data to deliver increased business performance through its innovative platform, and exceptional team.  ADARA’s Magellan platform transforms loyalty, search and booking data into actionable insight allowing companies to better understand, reach and engage customers. Magellan is fueled by first-party data from over 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.