TubeMogul Shuffles Canadian Leadership, Hires Dana Toering As Managing Director

Former lead Grant le Riche promoted to newly created executive sales management position

Toronto, ON – TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand advertising, announced the hire of Dana Toering as Managing Director, TubeMogul Canada. Former Managing Director Grant le Riche has been appointed to a newly created role in which he will oversee a specialized sales team responsible for pursuing key strategic growth initiatives. Both appointments are effective immediately.

A digital media and technology veteran, Toering brings over 15 years of sales and business development experience to TubeMogul. As Managing Director, he will be responsible for overseeing revenue and employee growth, ensuring operational efficiency, managing partner relationships and leading business strategy across Canada. Toering was most recently Chief Revenue Officer for Addictive Mobility. Prior to that, he was head of Partner Revenue and Development at AOL Canada, where he lead publisher and partner technology sales and drove next generation platform partnerships. He has also worked in sales and business development roles at DoubleClick, Yahoo! and Canwest. He will report directly to Senior Vice President, International, Marc Galens.

“Technology has transformed the advertising industry over the past two decades, and the opportunity to join the company that’s been at the epicenter of that revolution was too good to pass up,” said Toering. “Grant has done an outstanding job laying the groundwork and establishing TubeMogul as a leader in the Canadian market, and I look forward to working closely with him and the rest of the team to build software that makes brand advertising more simple and accountable.”

Toering has served on the board of the IAB Canada, and consults multiple start-up business in Canada. He is an alumnus of McGill University in Montreal and speaks fluent French. He will operate out of the company’s Canadian headquarters in Toronto, ON. To learn more about TubeMogul’s leadership team, visit https://www.tubemogul.com/company/about-tubemogul/leadership.

About TubeMogul

TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.

TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.