New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as The Root, The Onion, Flama, Univision Digital and Univision Music
MIAMI – The launch of Mosaico Trading, a data-driven programmatic advertising and analytics solution will provide Univision Communications Inc.’s (UCI) business partners first-party data and insights to reach young and diverse audiences. Mosaico Trading is specifically designed to harness UCI’s digital portfolio including the recently announced Fusion Media Group (FMG) as well as partner premium ad inventory at scale.
Operating on a state-of-the-art technology platform, Mosaico Trading will provide brands and agencies with industry-leading targeting capabilities. Across languages and cultures, the dedicated programmatic, data and audience solutions platform enables efficient and trustworthy targeting for video and display, enhanced by UCI’s portfolio’s deep audience and industry expertise.
“For the first time, marketers can harness FMG’s significant first- and second-party data to engage with young and diverse audiences,” said Mark Lopez, executive vice president and general manager, Univision Digital. “Top brands are increasingly relying on programmatic to achieve better, more efficient media performance. Yet transparency, brand safety and deriving deeper, more strategic insights are equally important. Mosaico Trading will deliver for our clients custom solutions that scale across our portfolio including our forthcoming Fusion Media Group, which will serve as the multi-platform destination for the new, rising American mainstream.”
Mosaico Trading features UCI’s Univision Data Management Platform (UDMP) that provides clients with access to multicultural and millennial audiences by enabling them to combine online and offline audience data. The flexible platform features first-party data – derived from Univision media, including more than 10 million unique audience IDs – and non-media assets. Working with UDMP, marketers can also use their own data or vendor data, including over 40,000 syndicated and custom audience segments.
“Now, via Mosaico Trading, marketers can find – on a direct or programmatic basis – the specific audiences they seek using our proprietary data, their own data and/or others’ data, to reach consumers through Univision’s viewable, brand-safe, premium quality content,” said Fernando Rodriguez, senior vice president, Sales, Operations and Development, Univision Digital. “We can also source these same UCI audiences and associated ‘look-a-like’ audiences elsewhere, via audience extension, whether by demographic, psychographic, life stage, behavior, spend or by the content they view.”
Led by a dedicated team of media and marketing professionals, Mosaico Trading takes its name and mission from the Spanish word for “mosaic,” an artful picture or pattern produced by arranging together diverse pieces.
For more information about Mosaico Trading, please visit www.mosaicotrading.com.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.
