Announces Integration with Google Customer Match
SAN FRANCISCO – LiveRamp™, an Acxiom® company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.
“Google offers tremendous scale for reaching audiences with relevant messages across channels and devices”
“Google offers tremendous scale for reaching audiences with relevant messages across channels and devices,” said Travis May, President and General Manager of LiveRamp. “Our expanded partnership makes it even easier for brands to activate their first-party data across Google’s expansive suite of advertising products, particularly in Search.”
Through the integration, LiveRamp clients can now use LiveRamp Connect to activate their first-party emails for targeting and suppression across Google YouTube, Search, and Gmail. Instead of uploading their customer data files to multiple locations, clients can benefit from the simplicity of activating their email customer files through Customer Match with a few simple clicks.
This is the latest of several integrations designed to make it secure and easy for brands to use their first-party data in digital marketing efforts. Through LiveRamp Connect, clients can also benefit from integrations that support targeting, attribution, and closed-loop measurement through Google Analytics 360, Google DoubleClick Bid Manager, Google DoubleClick Search, and Google Store Transactions.
About LiveRamp
LiveRamp connects more than 300 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
