Murphy to Guide Jury Panel of 32 Illustrious Creative, Brand, Agency & Media Leaders to Honor Innovative Digital Marketing
NEW YORK – The Interactive Advertising Bureau (IAB) announced that Matt Murphy, Partner and Executive Creative Director, 72andSunny, will serve as Jury Chair for the 12th annual IAB MIXX Awards, which have become the premier honor in digital marketing. Murphy will oversee the discussion and debate among the awards’ judging panel of 32 industry luminaries, who will select the best of the best among today’s digital marketing campaigns and executions.
“Matt has an innate ability to combine technology, entertainment, and art into advertising that moves consumers’ hearts and minds. His talent and instincts will ensure that the winners of the 2016 awards will embody the best our industry has to offer.”
The renowned agency creatives, prominent brand marketers, top-tier publishers, and major media company leaders, who comprise the jury, will recognize work that raises the industry bar for artistry and invention while delivering high-impact results for brands.
“Matt Murphy is a true innovator and we’re honored to have him guide this year’s IAB MIXX Awards jury,” said David Doty, Executive Vice President and CMO, IAB. “Matt has an innate ability to combine technology, entertainment, and art into advertising that moves consumers’ hearts and minds. His talent and instincts will ensure that the winners of the 2016 awards will embody the best our industry has to offer.”
“Interactive advertising has given us a tremendous number of tools to allow us to tell stories and share brand messages,” said Murphy. “The greatest digital marketing marries a variety of techniques and pushes boundaries to engage and connect. The IAB MIXX Awards celebrates those that have harnessed today’s technology alongside creativity and imagination in order to build the type of campaigns that builds brands.”
Joining Murphy on the 2016 judging panel are:
Agency leaders:
- Jeff Benjamin – Founder, Disco
- Lincoln Bjorkman – Global Chief Creative Officer, Wunderman
- Brad Brinegar – Chairman and Chief Executive Officer, McKinney
- Vida Cornelious – Executive Vice President and Chief Creative Officer, Walton Isaacson
- Scott Donaton – Chief Content Officer, DigitasLBi
- Sebastian Garin – Executive Creative Director, Grupo Gallegos
- Richard Guest – President, North America, Tribal Worldwide
- Judy John – CEO and Chief Creative Officer, Leo Burnett Canada
- Kim Kadlec – President, Global Network Clients, Starcom MediaVest Group
- Nick Law – Vice Chairman and Global Chief Creative Officer, R/GA
- Pete Lerma – Founder and Principal, Richards/Lerma
- Pierre Lipton — Chief Creative Officer, 360i
- Tom Markham – Executive Vice President, Executive Creative Director, BBDO NY
- Erik Rogstad – Managing Director, AKQA
- Ciro Sarmiento – Chief Creative Officer, Dieste
- Joyce King Thomas – President and Chief Creative Officer, McCann XBC
- Debbi Vandeven – Global Chief Creative Officer, VML
- Steve Wax – Partner, Chief Narratologist, The Cooke Wax Partnership
Brand marketers:
- Maryam Banikarim – Global Chief Marketing Officer, Hyatt Hotel Corporation
- Jack Haber – Vice President, Global Advertising and Digital, Colgate-Palmolive Company
- Brian King – Global Officer, Marriott Signature Brands & Global Sales, Marriott International
- Laurie Koehler – Brand Experience Director, Intel Corporation
- Jonathan Mildenhall – Chief Marketing Officer, Airbnb
- Lee Nadler – Marketing and Communications Manager, MINI USA
- Lou Paskalis – Senior Vice President, Enterprise Media Executive, Bank of America
- David Roman – Senior Vice President and Chief Marketing Officer, Lenovo
- Shiv Singh – Head, Global Brand Marketing and Transformation, Visa
- James Thompson – Chief Marketing and Innovation Officer, Diageo North America
Publishers:
- Jack Bamberger – Senior Vice President, Global Head of Agency Development, AOL
- Alex Lord – Senior Director, Global Ad Creative Technology, Yahoo
- Suzie Reider – Managing Director, Brand Solutions, Google-YouTube
- Derek Scott — Creative Lead, Facebook Creative Shop
The lessons from the award-winning digital advertising selected by these acclaimed industry stakeholders are showcased by IAB in an annual “What Works and Why” report, as well as in educational town halls and agency presentations, turning the winning work into a resource on best practices and a guidepost to future trends.
The finalists and winners are honored each year at the IAB MIXX Awards show, which is the culmination of the preeminent two-day IAB MIXX Conference held during Advertising Week in New York City. The 2016 awards show will take place at Tao Downtown on Tuesday, September 27.
The IAB MIXX Awards is open to marketers, advertising agencies, and media companies that have run any media, marketing or advertising element, or campaign that was carried out at some point during the qualifying period: April 1, 2015 through March 31, 2016. Full details are available at iab.com/mixxawards. To submit an entry before the Friday, June 24 deadline, go to mixxawards.iab.com/submit.
Founded in 2004 to honor creativity and effectiveness in interactive advertising, the IAB MIXX Awards has grown to become the most coveted award program in its field. Last year’s MIXX Award winners included many of the most prominent brand marketers around the globe, such as Intel, Nike, Samsung, Taco Bell, and Unilever, as well as the world’s leading agencies, including 360i, 72andSunny, BBDO, Big Spaceship, Cheil Worldwide, Deutsch, Droga5, Goodby Silverstein & Partners, Leo Burnett, McKinney, Razorfish, R/GA, Saatchi & Saatchi, SapientNitro, and Wieden+Kennedy.
In 2015, the IAB MIXX Best-in-Show award went to the ALS Association for “The ALS Ice Bucket Challenge.” A viral grassroots marketing phenomenon, the campaign’s cause-related messaging and call-to-action were optimized through the power of digital distribution, resulting in hundreds of thousands of Facebook and Twitter posts, as well as millions of dollars to benefit the organization’s efforts.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
