OpenX Boosts Demand Side Expertise with Hire of Former Yahoo! Mobile Specialist

Innovative programmatic technology company aims to increase its dominance in the European demand landscape by bolstering UK capabilities

LONDON, UKOpenX, a leader in creating programmatic advertising marketplaces, announced the appointment of Tim Carter as Director, Platform Demand, EMEA. With over 15 years of ad tech and media experience, Carter will play an integral role in driving greater European demand and ensuring digital inventory is effectively monetised.

Carter’s previous roles include both Head of Strategy and Business Operations, and Head of Programmatic at InMobi, where his talent for strategic planning and efficiency saw the company listed in Fast Company’s The world’s most innovative companies in 2016. Carter also worked for Yahoo! as Senior Manager for Mobile Monetisation, managing display and search campaigns across more than 15 markets, and launching a range of new rich media targeting options.

Based at OpenX’s London office, Carter’s experience, knowledge of the marketing sphere, and extensive qualifications will help to build demand for OpenX’s platform, inventory, and services. He will also be responsible for devising market leading strategies and account management.

The decision comes at pivotal time in OpenX’s development, closely following the launch of its advanced real-time guaranteed (RTG) technology — the first digital ad trading solution to blend direct-deal security with real-time bidding efficiency. Providing flexibility and choice for buyers, while delivering greater yield and certainty for publishers, the new tool offers a range of potential benefits that will be dependent on a steady influx of high quality demand sources.

Andrew Buckman, OpenX’s Managing Director, EMEA, commented: “We are delighted to welcome Tim to the team. OpenX is equally committed to providing innovative solutions for advertisers as we are to offering effective monetisation for publishers. Tim’s operational expertise and skills will allow us to present even more opportunities for both the demand and supply sides.”

“I am delighted to join OpenX at a time when the company is continuing to expand its global presence,” said Tim Carter, Director, Platform Demand, EMEA at OpenX. “With interest in programmatic direct models spreading rapidly across the industry, enabling new markets to realise the power of OpenX’s game-changing RTG solution is a very exhilarating prospect.”

About OpenX

OpenX exists to help publishers grow their businesses by monetising great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.

At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. @openx