GumGum Launches In-Content Video Ad Format Enabling Marketers to Expand Reach of Video Executions Into Media Pages

GumGum’s new cross-platform video ad unit allows marketers to run viewable, relevant, and engaging In-Content videos at scale on GumGum’s network

SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, launched its In-Content Video ad unit, a cross-platform, autoplay video execution with a customizable banner that appears in media pages instead of being limited to video inventory. In-Content Video complements GumGum’s existing viewable and engaging ad formats, In-Image and In-Screen, and allows marketers to run scalable video executions across GumGum’s network of premium publishers. In-Content Video is viewable by design and leverages GumGum’s proprietary targeting capabilities.

GumGum Launches In-Content Video Ad Format Enabling Marketers to Expand Reach of Video Executions Into Media Pages

“For brands, we’ve definitely seen a shift in focus onto video ads, and In-Content Video allows GumGum to deliver high-impact, viewable video executions on premium publisher sites,” says Brian Kim, VP, Product Development, GumGum. “Our product is optimized for both desktop and mobile devices, and by combining this with our image recognition and contextual targeting systems, we’re able to offer yet another rich media unit that is relevant and engaging to consumers.”

In-Content Video units expand within article content when the page is in view, and collapse when out of view, leaving behind customized display ads. To date with beta customers, viewability rates for these video ad units are performing in-line with GumGum’s other formats.

About GumGum
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.

Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.

via BusinessWire