New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing, announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016.
Cross-Channel Campaign Management (CCCM)
- The CCCM report evaluated 15 vendors based on a 26-criteria evaluation on the strength of their functionality for customer data management and analytics, as well as campaign design, execution, measurement and optimization, among others.
- The CCCM report stated, “The Experian Marketing Suite is fueling the marketing service provider’s transformation to a technology vendor. Retail and hospitality customers in particular leverage Experian’s vast consumer data repository to execute more targeted digital and offline campaigns.” It also stated, “Experian is building on its legacy for ‘excellent service and operational delivery’ with technology capabilities that ‘support high-volume, high-complexity, and high-performance’ requirements. One marketer said, ‘We’ve been doing segmentation and personalization since 2001, but with Experian we can do things more quickly and be more responsive.’”
Enterprise Marketing Software Suites (EMSS)
- The EMSS report evaluated nine vendors based on a 40-criteria evaluation. Forrester defines EMMS as an integrated portfolio of marketing technology products that provide analytics, automation and orchestration of insight-driven customer interactions to support inbound and outbound marketing.
- The EMSS report stated, “Experian Marketing Services has leveraged its global services capabilities to quickly expand its marketing technology footprint. Its vast consumer database makes Experian an attractive option for retail, financial services, and hospitality companies. Experian has come a long way in terms of assembling both its solution portfolio and its strategic partner network, especially in a highly competitive marketing technology landscape.”
Experian® is one of seven vendors included in both reports. Launched in July 2014, the Experian Marketing Suite received the highest score possible in user experience in both reports.
“We believe our inclusion and position in these reports perfectly captures the momentum we are seeing for the Experian Marketing Suite,” said Matt Seeley, president, Global Experian Marketing Suite. “We are experiencing tremendous demand in today’s market for systems that provide insight and engagement and can use data to drive powerful, intelligent interactions with customers. By breaking down the data siloes that prevent many brands from recognizing true cross-channel experiences, the Marketing Suite allows marketers to create an actionable, single view of the customer. Beyond the Marketing Suite, Experian’s robust service capabilities and broader portfolio of technology in decisioning and optimization complement our data-driven approach to helping marketers put forward the right message, in the right channel, at the right time — every time.”
Complimentary copies of the May 2016 Forrester reports by analyst Rusty Warner are now available here.
For more information on the Experian Marketing Suite, please visit http://www.experian.com/marketing-services.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score and protect against identity theft. In 2015, we were named one of the “World’s Most Innovative Companies” by Forbes magazine.
We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion.
To find out more about our company, please visit http://www.experianplc.com or watch our documentary, “Inside Experian.”
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
